Our 50th anniversary has given us an excuse to rummage in our archives. We're really proud of what we've achieved since we started back in 1961 - though we know there's still lots to do. Here's just a brief selection of highlights from our work so far...
Newspaper reports of the destruction of Africa's rhino and elephant populations leads directly to our creation.
We set up the Mweka Wildlife Management College in Tanzania, to train park rangers and wildlife managers of protected areas in Africa
We help establish Coto Donana National Park, one of the last refuges for Iberian lynx.
Operation Tiger: we help set up nine national parks in India.
Our first rainforest campaign results in dozens of national parks worldwide.
Our first marine programme establishes sanctuaries for whales, dolphins and seals.
Our funding establishes China's Wolong nature reserve, to preserve giant pandas.
WWF and others promote the concept of sustainable development – living within the limits of the natural environment – for the first time
We launch the Conservation Stamp Collection. It's raised over US$13m in 200 countries.
We help bring about an international moratorium on whaling.
We help achieve a ban on the international ivory trade.
We launch the 1995 Group (later relaunched as the WWF-UK Forest & Trade Network): companies dedicated to responsible management of the world's forests.
We discover a new large mammal species – the saola – in Vietnam.
The Convention on Biological Diversity launches. We play a key role in its development, with 193 countries committing to protect their wildlife and habitats.
With World Bank, we aim to ensure 2m sq km of well-managed forests by 2005.
We help ensure sustainable development is included in England's National Curriculum.
We help increase Brazil's golden lion tamarin numbers fivefold, to 1,000.
We partner with HSBC to protect freshwater habitats in five countries.
Our campaigning makes illegal trade in endangered wildlife arrestable in the UK.
We convince Borneo's governments to preserve 220,000 sq km of forests.
Our campaign leads to a code of sustainable design for all new UK homes.
Our lobbying helps achieve the UK Climate Change Act, setting binding carbon emissions targets.
Our 10-year campaign achieves legal protection for UK seas.
We help bring together world leaders to back a plan to double tiger numbers by 2022.
We celebrate WWF's 50th anniversary.