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Transforming markets

We work with major companies and their supply chains to change the way key global commodities are produced, processed, consumed and financed worldwide. Follow the links below to find out more about our sytems change work to transform markets.

Commodities | Energy | Finance


Bonsucro (formally known as the Better Sugarcane Initiative)

Bonsucro is a collaboration of sugar retailers, investors, traders, producers and NGOs who are committed to sustainable sugar production.

Roundtable on Responsible Soy

Together with social organisations and business partners, WWF has initiated the international Roundtable on Responsible Soy. This roundtable provides stakeholders with the opportunity to jointly develop solutions leading to responsible soy production.

Roundtable on Sustainable Palm Oil

The Roundtable on Sustainable Palm Oil (RSPO) was established to promote the growth and use of sustainable palm oil through cooperation within the supply chain and open dialogue between its stakeholders. WWF was instrumental in making the RSPO possible.

Better Cotton Initiative

WWF and other partners created The Better Cotton Initiative (BCI) which is a collaborative global process, involving a wide range of stakeholders along the cotton chain from farmers to retailers.

Marine Stewardship Council

The Marine Stewardship Council (MSC) was founded in 1996 by WWF and Unilever, one of the world's largest consumers of fish. The MSC is a non-profit, non-government organisation set up to oversee accreditation and set standards in the fishing industry.

Aquaculture Stewardship Council

Aquaculture Stewardship Council (ASC) is the farmed fish equivalent to the Marine Stewardship Council. Founded in 2009 it manages global standards for responsible aquaculture.

WWF-UK Forest and Trade Network

WWF-UK set up the Forest & Trade Network (FTN) to improve the management of the world's production forests by using the purchasing power of UK businesses. More than 40 companies are now members and together they account for over 40% of timber imports into the UK.


The Finance Innovation Lab

WWF has come together with the Institute of Chartered Accountants in England and Wales, Reos Partners and the Said Business School to create the Finance Innovation Lab.


WWF is represented on the steering committee of the international NGO BankTrack. Its work includes continuing the advocacy and lobbying of commercial banks over their lending and overall sustainability focusing on the Equator Principles.

Fair Pensions

WWF supported the setting up of Fair Pensions, an NGO that lobbies pension funds to integrate sustainability into their Statements of Investment Principles.

UK Social Investment Forum

The UK Social Investment Forum (UKSIF) promotes responsible investment and other forms of finance that support sustainable economic development, enhance quality of life and safeguard the environment. WWF is represented on the advisory board.


Carbon Disclosure Project

A WWF-supported project with $10 trillion of assets which lobbies companies to take climate change more seriously.

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Monarch butterflies flying in warmth of midday sun,  Mexico

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