WWF enters into a wide range of relationships with companies, from short-term tactical to long-term strategic partnerships. We aim for a holistic, consistent, integrated and transparent approach.

There are four main types of engagement with business and industry. They are:

Long-term partnerships with a number of key industry sectors which have the most significant effect on our global mission in order to achieve specific and measurable changes in their environmental impact. Within each sector we will encourage others to follow suit. Examples could be relationships with renewable energy companies (electricity and gas sector), the chemical sector on toxics, the financial sector on ethical investment, the construction and building material sector on eco-friendly housing developments and the water industry on sustainable water abstraction.

Fundraising in the corporate sector, with two approaches - Sponsorship and Licensing
Companies benefit from association with WWF through the use of the world-renowned panda logo, access to WWF membership publications, a presence on the WWF website, access to our marketing communications expertise, and an increased profile through sponsorship of campaigns such as wwflearning, our online resource for primary and secondary schools which promotes sustainability as part of the National Curriculum for England and Wales.

Other financial benefits include informative and motivating presentations on the international work of WWF, staff visits to project sites, hands-on staff conservation days and much more besides.

Learning and innovating with leading companies or trade associations to discover what sustainability actually means for the goods and services they provide, their values and the way they do business.

Challenging companies or trade bodies to find constructive solutions to issues which could be detrimental to the attainment of WWF's strategic objectives (such as the manufacture of endocrine disrupting chemicals) and highlighting bad practice in the media wherever necessary.