WWF-UK: Lewis Pugh

Skip navigation

Access key details

This site uses the UK government standard access keys, as shown below:

S - Skip navigation
1 - Home page
2 - What's new
3 - Site map
4 - Search
5 - Frequently Asked Questions (FAQ)
9 - Feedback form
0 - Access key details




Section navigation



Footprint calculator
One Planet Future
WWF work on climate change in the UK

Lewis Pugh

WWF-UK ambassador Lewis Gordon Pugh has successfully become the first man to swim at the Geographic North Pole. His 1km swim took 18 minutes and 50 seconds in freezing temperatures of minus 1.8ºC - the coldest waters in which a human has ever swum.

Lewis Pugh diving into Arctic Ocean at North Pole © Jason Roberts Productions

After completing the swim at 2am on Sunday 15 July, Lewis - nicknamed the 'polar bear' - said: "I hope my swim will inspire world leaders to take climate change seriously. The decisions which they make over the next few years will determine the biodiversity of our world. I am obviously ecstatic to have succeeded, but this swim is a triumph and a tragedy - a triumph that I could swim in such ferocious conditions but a tragedy that it's possible to swim at the North Pole."

Lewis has previously spent a great deal of time defying the elements in expeditions to the Arctic and Antarctic. Increasingly concerned about the effects of climate change both on the polar regions and in the UK, he has used his latest swim in an area that should be totally frozen over to visibly demonstrate the devastating impacts of climate change on our planet.

He described it as his most challenging swim yet: "The water was absolutely black. It was like jumping into a dark black hole. It was frightening. The pain was immediate and felt like my body was on fire. I was in excruciating pain from beginning to end and I nearly quit on a few occasions. It was without doubt the hardest swim of my life."

The Geographic North Pole is at 90º North. In recent years the Arctic has undergone rapid environmental changes. Over the last century its average air temperature has warmed at twice the global rate. Scientists predict that air temperatures in the Arctic may rise as much as 12ºC in the next 100 years and winter sea temperatures in the Arctic Ocean may increase by as much as 8-9ºC by the end of the century.

The extent of summer sea ice has decreased at an alarming rate and areas of open sea are appearing. Experts now believe that by 2040 the Arctic could be largely ice-free in the summer months. This could mark the demise of species such as the polar bear and have serious impacts on other species such as ringed seal, Arctic cod, and walrus.

WWF Head of Campaigns, Colin Butfield, said: "Lewis succeeded in being the first person to complete a long distance swim at the Geographic North Pole. Lewis's swim has highlighted the impacts of climate change in an area that is showing rapid warming. Some experts predict that the Arctic may be virtually devoid of summer sea ice by 2040. If the UK is serious about tackling global warming, the forthcoming Climate Change Bill target to reduce CO2 emissions by 60% by 2050 must be increased to 80%."

"Lewis has displayed remarkable determination, professionalism and single-mindedness in pursuit of his goals. He should be very proud of his successes."
Tony Blair – former Prime Minister of the UK
Lewis Pugh (c) 2007 Terje Rakke/ Nordic Life
Lewis Pugh's North Pole diary
Lewis Gordon Pugh's website

WWF Head of Campaigns, Colin Butfield, said: "The fact that Lewis can now swim at the North Pole demonstrates the need for urgent action on climate change in the UK. It is imperative that we act to reduce global greenhouse gas emissions by at least 80% by 2050 to prevent further acceleration in the rate of global warming and reduce the future impacts of climate change."

You can read more about Lewis's challenge through his diary.

Listen to Lewis Pugh speaking with WWF's Simon McWhirter about climate change.

Read about the Thames Challenge.

Read more about the impacts of climate change in the Arctic