WWF-UK: WWF, I Count and Live Earth

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One Planet Future
WWF work on climate change in the UK

WWF, I Count and Live Earth

Live Earth will be an era defining event and WWF is proud to have supported it both in terms of expertise and publicity since the idea was conceived.

By bringing the people of the world together in one massive event, focussed on showing world leaders that we all believe climate change has to be addressed right now and with effective measures, Live Earth can genuinely help to keep our planet from disaster.

WWF's work across the globe has made it clear to us that without addressing climate change, both the world's people and its wildlife and wild places are seriously threatened, and while a pop concert alone cannot change the climate, it can change the way that people think, the way that they act and the way that politicians and businesses react to that. For this reason Live Earth is hugely important.

In the UK WWF has been involved with Live Earth through our association with the Stop Climate Chaos coalition and its I Count campaign and around the rest of the world we have been a key partner in 5 of the concerts.

The planet cannot afford to ignore the threat of climate change, and Live Earth, I Count and WWF believe that if we come together we have the strength to change the world.

Live Earth

Live Earth UK was part of a string of 24-hour, 7-continent Live Earth concerts on 7/7/07 raising awareness on climate change. 

Bringing together more than 2 billion people to combat the climate crisis, concerts were staged in London, New York, Hamburg, Rio de Janeiro, Johannesburg, Tokyo's and Shanghai.

Live Earth's 24 hours of music across 7 continents delivered a call to action and the solutions needed to answer the call. Live Earth marks the beginning of a multi-year campaign to move individuals, corporations and governments to take action.

The concerts were streamed live on 7/7/07 at LiveEarth.MSN.com and broadcast on the BBC in the UK and on more than 120 networks around the world.

Ticket proceeds will benefit the Alliance for Climate Protection and other international NGOs.

Artists for the London Live on stage in London include Beastie Boys, Foo Fighters, Bloc Party, Duran Duran , Madonna, Razorlight and Keane.

The huge multi event is being organised by Live Earth Founder and Executive Producer Kevin Wall (LIVE8 producer), and is co-chaired by Vice President Al Gore.

Stop Climate Chaos Coalition (SCC) /Icount Campaign

WWF is a founding member and board member of the UK NGO, Stop Climate Chaos (SCC) which was launched on September 1, 2005 to encourage the government to create new policies to combat the affects of climate change .The SCC aims to build irresistible public pressure on the UK Government to act at home and abroad to prevent global warming from exceeding the widely-accepted danger threshold of 2 degrees Celsius. The SCC includes many of the UK's leading environmental organisations, international development agencies, faith groups, women's groups and other national campaigning bodies.

The key campaign of the SCC is called ICount, launched in October 2006.

ICount has inspired thousands of people to take action against climate change and is the coalition's prime vehicle for engaging the public. To read the coalition's latest updates and find out what you can do visit the SCC site.

WWF-UK calls on the government to:
  • Cut the UK's emissions by at least 3% year on year.
  • Help the poorest countries get access to clean energy, help them cut out poverty and deal with the climate disasters they are already facing.

I Count Campaign Inspires People


70,000 Glastonbury goers say 'I Count'

Festival goers, performers, workers and volunteers at Glastonbury 2007 raised the roof on climate change, with over 70,000 new supporters signing up to the I Count campaign.

Trafalgar Square says 'I Count'

Over 25,000 people from more than 40 organisations gathered in Trafalgar Square as part of the 'I Count' campaign. All these individuals were demonstrating a willingness and commitment to turn things around, and demand our political leaders make the same commitment with the utmost urgency.

Comedian Rufus Hound and TV presenter Simon Amstell led passionate pleas for change from Miranda Richardson, Robert Newman, Adam Hart Davis, the Bishop of Liverpool, Dr Sharon Looremeta from the Masai people of Kenya and Dr Hana El Banna, the President of Islamic Relief. KT Tunstall and Razorlight also played for the assembled crowd.
Buy the Hotter than I should be tshirt
WWF founding members of I Count
Live Earth concerts 7th July