WebbliWorld is a vibrant, interactive and highly animated virtual world for kids who care about the real world and each other! Some are even calling it the new MySpace for kids!

WebbliWorld is a fun and engaging playground for children to explore and share, as well as a safe and stimulating environment that promotes positive values and empowers children to learn more about the world they live in.

WWF are working in partnership with Webbliworld.com, which has been designed and developed by WebbliWorld Limited, in association with Aardman Animations, the creators of Wallace and Gromit, Chicken Run and Flushed Away and is sponsored by Puffin Books and Ecotricity.

WebbliWorld is inhabited by a gang of irresistible and quirky Webblis, intelligently designed to resonate with children all over the globe. Children are also given the opportunity to create their own unique Webbli avatar, representing their own personality or whoever they wish to be.

Webbliworld also features WWF characters, the first of which will be the star of a competition to 'Name the Polar Bear'.

Inform & educate
WebbliWorld provides children with access to a wide range of resources linked to topics such as global warming, healthy eating, fitness and travel. In partnership with Puffin books and WWF children can enjoy exclusive content from the latest stories and a library of animal facts.

Providing children with a voice
WebbliWorld goes beyond existing children's portals by empowering them to shape their own online experience. In addition to actively choosing what they want to learn more about, in the future children will be provided with a platform to voice their opinions about the issues they discover and also request information on other areas of interest.

The future
As WebbliWorld grows and develops overtime its offering will continue to expand. Features such as voting and social networking are due to be added to the site during the next three months.

To add another dimension to the WebbliWorld experience, in the future children will earn rewards for leaving their computers and explore the world around them.

Other projects under discussion include a WebbliWorld animated feature film, a television series, books and merchandise.