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Our supporter promise to you

Our supporters are at the very heart of what we do and together we are a vital force. We work with passion and inspiration to win conservation battles and drive positive change on behalf of our amazing planet.

Our Promise sets out exactly what you can expect when engaging with WWF.

Fundraising Promise

As a member of the Fundraising Regulator, you can ‘give with confidence’ knowing that we comply with its principles.

This means we will:

  • Commit to high standards
  • Be clear, honest and open
  • Be respectful
  • Fair and reasonable
  • Accountable and responsible

Fundraising Regulator

The Fundraising Regulator was established in 2016. It is responsible for setting and maintaining standards for charitable fundraising throughout the UK through the Code of Fundraising Practice and it is responsible for fundraising complaints in England, Wales and Northern Ireland.

 

Our staff have the right not to be subjected to any behaviour or abuse that includes:

  • Threats of physical harm or violence
  • Religious, cultural or racial insults
  • Homophobic, sexist or other derogatory remarks

Your conversation with WWF may go unanswered or terminated if you display such behaviour and we will not hesitate to report any serious incidents to the relevant authority.

Supporter Pledge

We pride ourselves on doing what matters to our supporters. You can expect a warm friendly and personalised experience. A timely and reliable service. We’ll make it easy for you to contact us and our knowledgeable team will do all they can to fully resolve your query first time.

And, we’re fully committed to feedback. We’ll listen and act to ensure we’re always improving.