WWF is... | Guiding Principles | WWF Trustees | WWF ambassadors

WWF is...

• one of the world's most experienced independent conservation organisations;


• a truly global network, working in more than 90 countries;


• a challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education;


• a charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from voluntary sources such as people and the business community.


• an organisation that makes a difference - see examples

WWF's Guiding Principles
To guide WWF in its task of achieving the mission goals, the following principles have been adopted. WWF will:

• be global, independent, multicultural and non party political;


• use the best available scientific information to address issues and critically evaluate all its endeavours;


• seek dialogue and avoid unnecessary confrontation;


• build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work;


• involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs;


• strive to build partnerships with other organizations, governments, business and local communities to enhance WWF's effectiveness; and


• run its operations in a cost effective manner and apply donors' funds according to the highest standards of accountability.

WWF-UK
Launched on 23 November 1961, WWF-UK was the first National Organisation in the WWF network.

Today we have offices in England, Northern Ireland, Scotland and Wales.



A brief history of WWF

WWF Trustees
WWF-UK is a charity, and the Board of Trustees is legally responsible for all the activities that the organisation undertakes. The Trustees are all unpaid volunteers who are responsible for ensuring that WWF-UK abides by its charitable aims and works within the law and to ensure that WWF-UK delivers its mission effectively by overseeing the overall policies and objectives of WWF-UK and ensuring that the work of the organisation is monitored and evaluated effectively.
Find out more about the Board of Trustees or the governance of WWF-UK by downloading the PDF files.

WWF ambassadors
WWF's Council of ambassadors is a distinguished and influential group of senior volunteers. Members have achieved a significant profile in their profession and/or field of interest or expertise and are committed to WWF's mission.

Visit our ambassador pages to find out who they are and to read more about them. A-J K-Z