Dr Jem Bendell is an Associate Professor of Sustainable Business Strategy with Griffith Business School, and director of Lifeworth, a social strategy research and advisory firm operating in London, Geneva, Singapore and Brisbane. He has over 12 years experience of corporate responsibility consulting with more than 20 clients in a dozen countries, and has written business books and UN reports on related issues. www.lifeworth.com

Anthony Kleanthous is WWF-UK’s Senior Policy Adviser on Corporate Accountability and Innovation, and co-author of “Let Them Eat Cake: Satisfying the new consumer appetite for responsible brands” (wwf.org.uk/letthemeatcake). He also serves on the Steering Committee of the Chartered Institute of Marketing's Sustainable Marketing programme, is a Liaison Delegate to the World Business Council on Sustainable Development, and is a registered adviser to the UK government’s Foreign and Commonwealth Office. After six years as an advertising executive with Saatchi & Saatchi and BMP DDB Needham, Anthony gained an MSc in Sustainable Development from Imperial College, London. Anthony was previously Strategy Director of Clownfish Marketing, Marketing Director of toptable.co.uk, Global eBusiness Manager at AstraZeneca plc, and Head of Marketing at PayPal (an eBay company).

Acknowledgements
This report is the result of a team effort. First, we thank Elizabeth Goodwin for her efficient, insightful and enthusiastic support throughout, Fiona Harkin, who offered invaluable advice, and bwa design, whose flexibility was as valuable as their talent in designing this website and accompanying report. We are also grateful to the following, who have provided input or contacts that helped either the conception, research, writing, design or promotion of this report: Mark Bendell, Bianca Cheng, Indre Kleinaite, Vanessa Friedman, Antoine Mach, Tanya Mailangkay, John Manoochehri, Cristiana Schiavolin, Ariane Thomas, Diana Whittington, and staff at Covalence, Ethical Investment Research Service (EIRIS), Future Lab and Trend Buero. We are grateful to our pro bono media partners for this report, Hannah Lane and Diana Verde Nieto of Clownfish. In WWF-UK, we thank Greg Armfield, Georgina Bridge, Jane Caie, Pippa Carte, Adrian Cockle, Sarah Coombs, David Cowdrey, Glyn Davies, Peter Denton, Susan Gent, Oliver Greenfield, James Leaton, Dax Lovegrove, Jacqueline Morgan, Jen Morgan, Christina Palmer, Tanya Reed, Edwina Silvester, Oliver Smith and Heather Sohl.

The authors © Greg Armfield/WWF-UK