WWF-UK: Graham & Brown Launch Eco Wallpaper Range
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Graham & Brown Launch Eco Wallpaper Range
Graham & Brown have previewed its Eco-Wallpaper at 100% Design following a four-month collaboration with one of the country's leading design colleges, Central St Martins. The designs featured in the collection are inspired by environmental issues and the wallpaper is manufactured from sustainable resources.
The range of environmentally-friendly wallpapers are printed on paper from responsibly managed timer sources (100% FSC), using purely water based inks (no VOC's or solvents). Each roll is packaged in compostible materials. Each roll is packaged in compostible materials made from corn.
The range of environmentally-friendly wallpapers are printed on paper from responsibly managed timer sources (100% FSC), using purely water based inks (no VOC's or solvents). Each roll is packaged in compostible materials. Each roll is packaged in compostible materials made from corn.
This collection is the first on the market to challenge the perception that eco designs are too earthy, too expensive, not stylish enough for today's design-savvy shopper, or simply just not available. With an eye on the increasing eco-agenda and an awareness that Britain's design colleges are heaving with talent, Graham & Brown challenged 22 students on the MA Design for Textile Futures course at Central St Martins to develop a range of wallpapers which unite innovation with sustainability.
Mark Radford, Director of Design and Marketing at Graham & Brown comments, "Each of this year's five winning artists clearly met the challenge, designing a range of wallpapers which reinforce the environment message without compromising on the stylish needs of the contemporary consumer."
To view Graham & Brown's Eco-Wallpaper collection, please visit: http://www.grahambrown.com/store/viewCategory.do?id=570956
Mark Radford, Director of Design and Marketing at Graham & Brown comments, "Each of this year's five winning artists clearly met the challenge, designing a range of wallpapers which reinforce the environment message without compromising on the stylish needs of the contemporary consumer."
To view Graham & Brown's Eco-Wallpaper collection, please visit: http://www.grahambrown.com/store/viewCategory.do?id=570956
One of Graham & Brown's Eco-Wallpaper range - 'the Bittern'