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STOP Illegal Wildlife Trade

Will you help us end the illegal trade in rhino horn?

Rhino horn

Right now, the global illegal wildlife trade is big business, and a resurgence in the use of rhino horn in Asia – for both medicinal and recreational purposes – means it’s now worth more than ever. Just a few years ago, it was sold by the kilo. Today, it’s so valuable that enormous sums are paid for mere grams on the black market.

Shockingly, organised criminal networks can have a horn hacked from a rhino’s face by poachers in South Africa and delivered to a wealthy client in Asia in less than 48 hours. It’s utterly chilling to think that a 20 million-year-old species is being killed so swiftly and ruthlessly, just to line the pockets of a few profit-driven individuals.

And when wildlife criminals can move this fast, we need to act even more quickly to stop them. So please, send a gift to WWF as soon as you possibly can.

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How your generosity can help



  • £10 could help buy food and care for a sniffer dog for two days as they search for illegal rhino horn in the luggage of airline passengers.
  • £20 could help pay for a forensic DNA test on rhino horn to provide evidence leading to the successful prosecution of wildlife traffickers.
  • £30 could help print 12 copies of a rhino horn identification manual for use by customs authorities in Vietnam.
  • £50 could help towards the cost of a portable scanner to detect micro-chipped rhino horn in spot checks at ports and roadblocks.
Please send a gift to help stop the illegal trade in rhino horn - before it's too late.


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From rhino to market in 48 hours Help us dispel the myths Report illegal wildlife trade