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WWF – The official charity partner

WWF – The official charity partner of The Blue Mile – Race for the Environment

Grey seal in seaweed bed

At WWF-UK, we’re delighted to be the official charity partner of The Blue Mile, and we hope this exciting event will encourage people of all ages to help look after our seas.

WWF is one of the world’s leading conservation organisations, creating solutions to the most serious conservation challenges facing our planet, helping people and nature thrive.

We work with the fishing industry and other businesses, as well as government and local communities – in the UK, EU and globally – to safeguard marine wildlife, the natural environment and the livelihoods of people who depend on the oceans for their wellbeing.

Healthy seas are vital for supporting wildlife and people’s livelihoods. The UK has a remarkable 20,000km of coastline, and our waters are home to a diverse range of marine species and habitats – yet astonishingly, only 2% are currently protected, many of which are in severe decline and in urgent need of protection. Globally, 70% of fish stocks are now over-exploited or fished to a level that’s no longer sustainable – double the figure of just 20 years ago.

Many people rely on healthy, well-managed seas – from fishermen to tourist operators, and from oyster catchers to whale watchers. Our seas are also crucial for industries such as shipping and renewable energy.

WWF is working at a global level to change the ways our seas are managed, so that people can continue to use these natural resources without compromising the wealth of species and habitats around our shores.

In 2009, after a decade of campaigning by WWF and others, important new UK marine legislation came into force. Help us build on this success and maintain pressure on the government to deliver well-managed, protected and productive seas.

A pod of bottlenose dolphin

How you can help WWF

Taking to the seas reminds us of our stunning coastline and marine heritage, and can bring us into contact with some of the country’s most endearing wildlife.

If you’re a Blue Mile participant, you’ll not only be raising money for WWF-UK, but you’ll also be helping fund important conservation projects in the UK and around the world.

Our seas are there to be enjoyed! Help safeguard their future by taking part in The Blue Mile! Support us by taking up the challenge with a WWF guaranteed place

Here’s how funds could support WWF’s work to protect our marine environment:

  • £10 could go towards a Bottlenose Dolphin Officer to give an educational talk to school children, to raise awareness on the marine environment and provide key messages for what each individual can do to conserve our marine environment.
  • £25 could go towards campaign materials to highlight the issues facing our oceans and encourage the Government to effectively manage our marine environment.
  • £50 could go towards providing the much needed opportunity to bring together key marine users to discuss and agree on actions on how to better manage the marine environment.
  • £150 could go towards our advocacy work to help secure a network of marine protected areas around the UK which will help to protect our most important marine species such as the pink sea fan and harbour porpoise.
  • £250 could go towards survey work on Hebridean Whale and Dolphins to be carried out and support their protection.
  • £500 could go towards supporting a fisheries improvement project to introduce more sustainable fishing gear, and help reduce accidental capture of other marine species


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