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Sky Ride Etape Hibernia
22 August 2010

Sky Ride Etape Hibernia

O'Brien's Tower, County Clare


Congratulations and well done to all of you who took part in the inaugral Sky Ride Etape Hibernia, on Sunday 22 August.

Over 1800 cyclists took part in Ireland’s first ever closed road mass participation cycling event in County Clare.

Participants cycled 82 miles of traffic free roads in some of West of Ireland’s most scenic locations, including the Atlantic coastline and the world famous Burren Region.

Why is Sky Rainforest Rescue needed?
Every minute, an area of Amazon rainforest larger than the size of three football pitches is lost. Protecting the Amazon is vital to tackling climate change: without tropical rainforests the world’s climate would change and global warming could increase alarmingly.

WWF and Sky are working with the Acre state government and local communities in Brazil to help people earn a living from the forest without cutting down trees. This will help safeguard the Amazon and protect endangered species.

How will this work make a difference?
WWF and Sky, working with the Acre state government, will help local people cover the costs involved with protecting the forest and reward them for using it in a sustainable way. For example, people can extract rubber from trees and sell it without harming the trees. We’ll work with local people to get fair prices and find new markets for their sustainable forest products.

Without action like this, countless trees would be chopped down, making way for ranching and farming. Local communities would see little share of the profits, while the increased carbon emissions would have severe consequences around the world. It’s an unthinkable alternative.

How you can help
Sky Rainforest Rescue comes at a critical time. A main road is currently being paved through the region, which could cause deforestation rates to increase, as more parts of the forest are made accessible in the area. Action needs to be taken now to conserve the forest.

All money raised through Sky Rainforest Rescue will be donated to WWF-UK, charity registered in England and Wales number 1081247 and in Scotland number SC039593.

Sky will donate a further £1 to WWF-UK to match each £1 raised through Sky Rainforest Rescue, and has guaranteed to contribute a total of £2,000,000

Contact us
If you have any queries or have gained your own place in the event and wish to join our team, please contact us on 01483 426 333 or email us at supportercare@wwf.org.uk

Sky Ride Etape Hibernia