Join the One in Five Challenge
Helping companies fly less – good for business, good for the planet
WWF’s One in Five Challenge helps companies and government cut their costs as well as their carbon emissions from business travel.
Participants commit to cut 20% of their business flights within five years.
The Challenge is a guided programme and award scheme which suggests practical ways to cut flying and use lower-carbon ways of staying connected.
Results so far are impressive: two-year members have cut their flights by 41%, saving £2.4 million on average.
One in Five Challenge Members
The following companies & organisations have signed up to WWF's One in Five Challenge:
Balfour Beatty, BSkyB, BT, Lloyds TSB, Marks & Spencer, Microsoft, Scottish Government, Skanska, Vodafone UK, and WWF-UK.
- BT has become the first company to achieve the One in Five Challenge. Read how they did it
- Find out how Capgemini are meeting the challenge
The following members of the Challenge have achieved the One in Five Challenge Award:
- BSkyB
- BT
- Capgemini
- Lloyds TSB
- SEPA
- Vodafone UK
- WWF-UK
Rewarding positive changes
Financial pressures and carbon reduction targets are already forcing many companies to cut their business travel. But to continue making these cost and carbon savings, companies will need to reduce their reliance on business flying.
They can do this by increasing the use of audio, web and videoconferencing. And rail travel offers a lower carbon alternative to flying. These lower-carbon ways of staying connected improve the productivity and well-being of staff.
Companies that successfully meet the Challenge receive a specially-designed Panda logo and WWF’s public recognition. There are also opportunities to share a public platform with WWF to demonstrate the benefits of flying less.
The business case for flying less:
- Financial savings from avoided flights and accommodation
- Lower emissions to meet carbon reduction targets
- Increased productivity due to more time in the office
- Better global collaboration and faster decision making
- Better work–life balance for staff, which can boost staff retention
- Improved ability to operate in a carbon-constrained future
Membership of the One in Five Challenge entitles you to:
- A toolkit to help you develop and implement a greener travel policy
- An online system to report and submit data for the Challenge
- Consultancy support from travel planning experts to meet the Challenge
- Annual reports to record progress
- One in Five Challenge branding to communicate your participation and success
- Ideas for improved engagement and buy-in from staff
- An annual workshop and a quarterly e-newsletter
- Audited data you can report to government and investors
- Publicity opportunities with WWF
If you think your business would be interested in taking up the One in Five Challenge, or if you would like to find out more, please contact us at oneinfive@wwf.org.uk or call 01483 412599.
WWF's David Nussbaum and Capgemini's Christine Hodgson introduce the One in Five Challenge:


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