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Join the One in Five Challenge

Helping companies fly less – good for business, good for the planet

WWF’s One in Five Challenge helps companies and government cut their costs as well as their carbon emissions from business travel.

Participants commit to cut 20% of their business flights within five years.

The Challenge is a guided programme and award scheme which suggests practical ways to cut flying and use lower-carbon ways of staying connected.


Arkadin, an audio and webconferencing provider, outline the benefits of reducing your company's business travel:

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One in Five Challenge Members


The following companies & organisations have signed up to WWF's One in Five Challenge:

Arkadin, BSkyB, BT, Capgemini, Marks & Spencer, Premiere Global Services, Scottish Environmental Protection Agency (SEPA), Scottish government, Skanska, Vodafone UK, and WWF-UK.

Rewarding positive changes

Financial pressures and carbon reduction targets are already forcing many companies to cut their business travel. But to continue making these cost and carbon savings, companies will need to reduce their reliance on business flying.

They can do this by increasing the use of audio, web and videoconferencing. And rail travel offers a lower carbon alternative to flying. These lower-carbon ways of staying connected improve the productivity and well-being of staff.

Companies that successfully meet the Challenge receive a specially-designed Panda logo and WWF’s public recognition. There are also opportunities to share a public platform with WWF to demonstrate the benefits of flying less.

The business case for flying less:

  • Financial savings from avoided flights and accommodation
  • Lower emissions to meet carbon reduction targets
  • Increased productivity due to more time in the office
  • Better global collaboration and faster decision making
  • Better work–life balance for staff, which can boost staff retention
  • Improved ability to operate in a carbon-constrained future

Membership of the One in Five Challenge entitles you to:

  • A toolkit to help you develop and implement a greener travel policy
  • An online system to report and submit data for the Challenge
  • Consultancy support from travel planning experts to meet the Challenge
  • Annual reports to record progress
  • One in Five Challenge branding to communicate your participation and success
  • Ideas for improved engagement and buy-in from staff
  • An annual workshop and a quarterly e-newsletter
  • Audited data you can report to government and investors
  • Publicity opportunities with WWF

If you think your business would be interested in taking up the One in Five Challenge, or if you would like to find out more, please contact us at oneinfive@wwf.org.uk or call 01483 412506.


WWF's David Nussbaum and Capgemini's Christine Hodgson introduce the One in Five Challenge:

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One in Five Challenge

If you think your business would be interested in taking up the One in Five Challenge, or if you would like to find out more, please contact us at oneinfive@wwf.org.uk

Download more info

One in Five Challenge leaflet

One in Five - Application form

One in Five - Terms & Conditions

One in Five - FAQs

One in Five Challenge Presentation

Rajendra_Pachauri

I would like to compliment WWF's campaign... the 'One in Five Challenge' is an extremely effective and practical way for organizations round the world to be part of the solution

Nobel Laureate Rajendra Pachauri - Chair, Intergovernmental Panel on Climate Change

Useful links

Travelling Light - Why the UK's biggest companies are seeking alternatives to flying