The WWF shop

By shopping with WWF you'll be helping our vital work - while at the same time enjoying our carefully selected range of high-quality ethical, fair-trade and organic products.

Visit the shop

Every purchase you make at the WWF shop directly supports our global conservation projects, helping us protect the world’s most vulnerable places, people and species - building a future where people and nature thrive.


Browse the beautiful, useful and fun products for all ages in the WWF shop - and enjoy helping save our planet.

Product ethics

We care about how the clothes, games and other products sold in the WWF shop are made. Many of the products are sourced and developed to meet our strict eco-standards, including organic, Fairtrade, traded fairly (smaller co-operatives), recycled and FSC wood and paper goods.

It means you can shop in confidence knowing the products you're buying are from ethical and sustainable sources.

Visit the WWF shop now

Shop by category

• Christmas
• WWF branded
• Toys and games
• Cards and stationery
• Home and garden
• Fashion and jewellery
• Personalised
• Baby

Christmas cards and wrap

Shop by product ethics

• Organic
• Recycled
• Fairtrade
• FSC
• Green Tick
• Traded fairly