One of the campaign's main messages is that we must cut Wales' footprint by 75% by 2050 in order to live within our fair share of the planet's resources.

"...if everyone in the world consumed natural resources and generated carbon dioxide at the rate we do in Wales, we would need three planets to support us."

To help achieve this goal, WWF commissioned the One Planet Wales report: Transforming Wales for a prosperous future within our fair share of the Earth's resources. The report, by the University of Manchester's Centre for Urban Regional Ecology outlines solutions, as well as challenges, to the Welsh Assembly and the private and public sector on how to transform Wales' economy through greatly increasing the efficiency of energy and resource use.

"...Wales' footprint will increase by 30% mainly due to growth in air travel and the food and drink sector."

Eighty of Wales' leading decision-makers from the business, public, academic and voluntary sectors attended the summit.

Jane Davidson AM, Minister for the Environment, Sustainability and Housing, addressed the summit along with Dyfrig Morgan James, Lafarge's Regional President for northern and central Europe; Matthew Anderson, Director of Communications at BskyB; and Mike Barry, Head of Corporate Social Responsibility at Marks and Spencer. The event was chaired by Betsan Powys, BBC Wales' Political Editor.

Using the Ecological Footprint the One Planet Wales report calculates that if everyone in the world consumed natural resources and generated carbon dioxide at the rate we do in Wales, we would need three planets to support us. It warns that if current trends and existing polices are followed, Wales' footprint will increase by 30% mainly due to growth in air travel and the food and drink sector.

"One Planet Transport: a future with low-impact, high quality public transport, as well as far more efficient cars."

The report identifies key ways of delivering a One Planet Wales through reducing the footprint of eight key sectors: food, buildings, transport, products, services, energy, resources and our lifestyles.

"WWF Cymru believes that a sustainable Wales must be a One Planet Wales," says Morgan Parry, Head of WWF Cymru. "If adopted by government and business, this report would make a valuable contribution to securing Wales as a global leader in sustainable development as well as providing a high quality of life for its citizens.

"It leaves little doubt about the need to take action now, and the many challenges and opportunities ahead for change. One thing is clear from the report: it will take collective action to achieve the changes that are necessary to deliver a One Planet Wales – collective action by the Welsh Assembly Government, local authorities, businesses, communities and individuals. We all have an essential role to play."

"...if our campaign is to be successful, we need strong leadership from the Welsh Assembly Government..."

Each section of the report focuses on recommendations for the short, medium and longer term – from now until 2050. These include practical policy recommendations:
• One Planet Buildings: a future with low-carbon sustainable buildings, built through partnerships with residents, lenders, landlords and utilities companies to effectively transform the energy efficiency of existing stock. For example, raising the energy efficiency of Wales' housing stock would lead to a potential reduction in the housing footprint of 30%.
• One Planet Food: move to a low-impact supply chain by promoting environmental concerns among producers, and healthy diets among consumers. For example, setting standards for sustainable healthy food in the public sector, including schools and hospitals, and increasing conversion of agricultural land to organic production. These measures could lead to a 30% reduction in the food footprint.
• One Planet Transport: a future with low-impact, high quality public transport, as well as far more efficient cars. For example, developing community green travel plans could lead to a 30% reduction in our transport footprint.

The report shows that if our campaign is to be successful, we need strong leadership from the Welsh Assembly Government, and public and businesses must play an important role.