• Building on success – OMSH


One Million Sustainable Homes Campaign

At the World Summit on Sustainable Development, held in Johannesburg in August 2002, WWF launched its groundbreaking One Million Sustainable Homes (OMSH) campaign to bring sustainable homes from the fringes of the housing sector to the mainstream.

For the last five years WWF has been working with government, industry and consumers to move sustainable homes from the fringes to the mainstream of the UK housing sector. The campaign has surpassed all expectations, and has had a lasting and significant influence over the housing sector. Find out how WWF sought to remove the barriers towards sustainable homes.

OMSH consistently made the link between WWF's work to conserve species and habitats and people's daily lives in the UK, where our homes, communities and associated lifestyles have major impacts on the global as well as the local environment. As such, it forms an ideal platform to bridge to WWF's new One Planet Future campaign under which we will be shifting our focus to a large degree to the UK's 26 million existing homes

Thank you

WWF would like to thank the members of its One Million Sustainable Homes Task Force - BRE, BioRegional, Constructing Excellence, Countryside Properties, Energy Savings Trust, Environment Agency, HBOS, Home Builders Federation, Housing Corporation, English Partnerships, Sustainable Homes and SEEDA - and its other partners including Grand Designs Live for all their help and support to drive OMSH to the heights it achieved.



Sustainable wooden house © John Birdsall
"From the beginning I could see the tremendous appeal of OMSH as a campaign that would break down the barriers to sustainable homes at a national level. I didn't quite expect WWF to achieve so much in such a relatively short time!"

Kevin McCloud, writer and presenter, Grand Designs.