A new coalition of housing and, environmental organisations, businesses and government agencies is calling for concerted action to reduce the environmental impact of the UK's existing homes.

The launch event, hosted by Alan Simpson MP in Portcullis House, brought together lead players from industry, government and environmental NGOS organisations who all enthusiastically welcomed WWF-UK's leadership of the new coalition.



We make decisions every day that, unknown to us, have invisible impacts on species, habitats and people across the world. How we live in our homes, and the way we heat and power them has a massive impact on the environment.

Our homes account for 22% of our ecological footprint and about 30% of our carbon emissions.

Our homes also influence our decisions on how we travel to work or school, where we buy our food, and how we choose to spend our free time.

Our homes and communities should be places we are proud of. They should allow us to enjoy a good quality of life, but without causing untold and unnecessary damage to the planet.

We need to change the basic defaults of our everyday decisions – how we travel, what we eat, and, of key importance, how we live in our home, to reduce these impacts.

Building on success

Following on from our One Million Sustainable Homes (OMSH) campaign, WWF aims to significantly reduce CO₂ emissions and other environmental impacts from the UK's housing stock.

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Working with government

WWF is working at every level of government to ensure higher standards in housebuilding and to provide people with incentives to make their homes more sustainable.

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Working with home owners

Find out how WWF is trying to make energy efficiency improvements easier for home owners.

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Working with business

WWF is working in tandem with businesses to drive environmental innovation and best practice in the housing sector.

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