Are you a business wanting to fly less?

WWF's report, Travelling Light, has found that there is great potential for businesses to fly less while remaining productive. There are many good reasons why businesses are now flying less and making greater use of audio and videoconferencing:

• Significant cost and carbon savings
• Time efficiencies and less disruption
• Better work-life balance for employees
• Improved collaboration and communication with global clients, suppliers and colleagues through greater frequency of 'virtual' meetings, involving more people
• Faster decision-making

With one in four companies now measuring their carbon emissions, cutting back on non-essential business travel is increasingly viewed as a quick way of making big carbon savings. Furthermore, with more companies producing annual Corporate Social Responsibility (CSR) reports, and growing pressure from government, there is an expectation to see carbon emissions being reduced.

Rewarding positive changes

WWF's One in Five Challenge aims to galvanise the growing desire among businesses to fly less by providing a focus for flight reduction. With clear aims and with buy-in from boardroom level, the One in Five Challenge can help accelerate the organisational commitment to greener business travel that will need to happen to reduce flying. What's more, the One in Five Challenge is an easy way to let your business partners and investors know that you as a business are doing the responsible thing and flying less.



More specifically, when a company commits to the One in Five Challenge, WWF will:

• Provide information on the economic benefits of audio and videoconferencing.
• Suggest sources of information that can help you choose the appropriate systems and implement a flight reduction strategy in your organisation.
• Help you to record the flights you've avoided, what alternatives you've used and the carbon savings achieved by not flying.
• Provide a means of following a downwards trajectory to help you track progress but also to raise the alarm if you go off course.
• Provide the One in Five Challenge branding for internal and external communications associated with business travel.

If you think your business would be interested in taking up the One in Five Challenge, or if you would like to find out more, please contact us at oneinfive@wwf.org.uk