- About the campaign

If everyone lived as we do in the UK we would need three planets to support us.
We realise we need to change the way we live to beat climate change, save the Amazon and protect our oceans. One Planet Future not only shows how this can be done but also how each of us fit in.
Key to One Planet Future is that we will show you how individuals, government and business all have their part to play to make sure we are living within the planet's resources.
Thinking differently
Environmentalism is often seen as giving things up. But it's really about doing things better and thinking a little differently
- Our lives could be improved, if we spent less time in traffic jams, ate better food and saved money with lower energy bills.
- Our choices would be made easier if companies really ensured that their products have a lower environmental impact and if public transport was quicker and cost effective.
- Climate change would seem less daunting once we see ourselves as part of the solution not part of the problem.
- Accepting that we really might lose wilderness areas- from British Woodland to African Savannah- puts the changes that we and our governments need to make into context.
Why now?
A key WWF report shows that it is still possible to save the planet from a climate change catastrophe, but the world has just five years to put the first big changes in place. Before 2012.
The report, Climate Solutions: WWF's vision for 2050 - launched on 15 May 2007 - shows us that it can be done but there is not one moment to lose.
Practical Solutions
Some of the One Planet Future changes will be easy, others more difficult. Some require just waking up in the morning and deciding to do it, others will involve adding your voice to tens of thousands of others to demand governments introduce policies and encourage businesses to ensure that their products and practice allow us to lead better quality lives.
We need your help to reach our goals.
Join us on the journey towards One Planet Future.
with the urgency that all of us now know is absolutely necessary"