15 September 2010
The case for working with our cultural values
WWF-UK has partnered with four other organisations - Climate Outreach and Information Network (COIN), Campaign to Protect Rural England (CPRE), Friends of the Earth (FOE) and Oxfam - to explore the central importance of cultural values in underpinning concern about the issues upon which we each work.
Common Cause: The Case for Working with our Cultural Values makes the case that civil society organisations can find common cause in working to activate and strengthen a set of helpful 'intrinsic' values, while working to diminish the importance of unhelpful 'extrinsic' values. The report highlights some of the ways in which communications, campaigns, and even government policy, inevitably serve to activate and strengthen some values rather than others.
Early stages of this work were supported in part through a grant from the Page Center for Integrity in Public Communications.