Logger cutting a highly quoted cedro tree © WWF-Canon / André BÄRTSCHI In a 2003 survey of public trust and credibility by Edelman, WWF and Amnesty International were trusted by 62 per cent of those questioned, whereas most companies scored between 10 per cent and 30 per cent.
    Issues     Places     People     Policy & reports Feedback Panda Global Network Site Helper
   Search WWF-UK
  WWF-UK > Research > Issues > Companies and finance> Facts and key issues
      
Issues
> Companies and finance
Facts and key issues
Reports
Policy
News
WWF in action
Useful sites

Companies home
 Issues home
 Research home
Companies and finance: facts and key issues
On this page:
Key issues

Corporate accountability
WWF firmly believes that because of the short-term pressure on companies to deliver shareholder returns, they can't always deliver their corporate social responsibility objectives. For this reason there is a need for fiscal incentives, regulations and other market mechanism adjustments to facilitate corporate responsibility and sustainability.

Capital accountability
Public financial institutions such as Export Credit Agencies, the World Bank and EBRD can play an important role in promoting sustainability - but to do this will require changes to the way they support companies and projects, particularly in countries where governance is weak.

Private banks, investment and pension funds also have a vital role to play - but they must find ways to shift their finances away from damaging projects and activities to more sustainable ones.


Facts

Big business
  • 29 of the world's 100 largest economic entities are transnational corporations (TNCs). (1)
  • Exxon is the biggest TNC, comparable in size to the economies of Chile or Pakistan. (1)
Corporate responsibility and reporting
  • Four out of ten company boards discuss social and environmental issues, routinely or occasionally. (2)
  • A third of organisations (34 per cent) have a board member with an environmental remit, and a fifth (22 per cent) have one with an interest in social issues. (2)
  • Eight out of 10 directors say their organisation does not publish reports on their social or environmental impact. (3)
What does the public think?
  • 83 per cent of European opinion leaders surveyed agree that 'business should do more to build relationships with NGOs'. (4)
  • 81 per cent of European opinion leaders agree that 'NGOs should cooperate more with business and government'. (3)
Working with business
  • At the World Summit on Sustainable Development in 2002, the World Business Council for Sustainable Development (WBCSD) and Greenpeace made an unprecendented joint call for the creation of an international framework to combat climate change.

Footnotes
(1) UNCTAD press release, 12 August 2002 "Are Transnationals bigger than countries?"
(2) IPPR/Institute of Directors report "What do the initials stand for?"
(3) IPPR/IOD report
(4) Edelman Opinion Leaders 2002