To achieve mutual conservation goals, WWF makes it a priority to engage with key audiences in society – supporters, businesses, schools, governments and local authorities and other non-governmental organisations.

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The people we work with WWF-UK - working for change Conserving the world's species and their habitats, and addressing global threats to nature such as climate change, toxic chemicals and deforestation, lies at the heart of WWF's mission. But to be effective, we must engage with key audiences in society - our supporters, governments, business and industry, schools, local authorities, and other NGOs, community-based organisations and action groups. Our key audiences At WWF-UK, we focus on the following key areas: our supporters; the UK government, devolved administrations and political decision-makers; international governments and global policy-makers; local government and communities in the UK; business and industry; other non-government organisations and action groups; and the education sector.

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