Successes from our first 50 years
Conserving Russia’s forests
From Amur tigers to the Earth’s climate, a lot depends on Russia’s vast forests.
Temperate forests: wildernesses worth protecting
From the air you breathe to your favourite book, forests are all around you. We’re working to protect them for people and nature.
Deforestation and climate change
Conserving the world’s forests is vital if we’re to prevent catastrophic climate change.
Transforming palm oil
We’re working with the palm oil industry to make sure your chocolate, toothpaste and shampoo don’t destroy tropical rainforests.
Keeping our tropical forests alive
Tropical forests contain a vast array of biodiversity and are important in helping to combat climate change. So their destruction must not be allowed to continue.
Celebrating UK Marine Act success
12 November is the anniversary of the UK Marine Act becoming law in 2009. We'd campaigned for this for a decade, and achieving it was a huge deal. It means the UK government now has a legal duty to conserve and protect species and habitats in and around our seas.
Making a difference in Mexico
We’ve helped Mexico provide a warm welcome to its famous winged visitors.
Protecting forests in the shadow of the Himalayas
Welcome to the Terai Arc landscape of India and Nepal – home to tigers, elephants, rhinos and many other species - where we’re working with local communities to protect this amazing habitat.
Targeting illegal wildlife trade
We’ve been challenging the shocking illegal trade in wildlife for many years.
Protecting the unique wonders of Madagascar
Madagascar is a place like no other - and it needs special protection.
Conserving the ‘Coral Triangle’
We’re determined to secure a future for the world’s richest marine hotspot.
Safeguarding our tropical oceans
Beneath the surface of our oceans lies an incredible world which we’ve fought for decades to protect.
Five decades of innovation in conservation
We’ve helped transform attitudes and approaches to conservation among communities, governments, multinational corporations – and ourselves.
Saving Europe’s wild spaces
How do you get away from it all? A walk across rolling hills? Swim in a lake? Listen to birdsong in the woods? Or just chill on a beach? The point is, preserving our precious wild spaces is vital. If they disappear, we’ll not only be diminishing some of our most life-enhancing environments (and their wildlife), we’ll also be putting our own existence at risk. So we're helping make sure our special places are there for everyone, now and forever.
Reducing the water pressure
Freshwater habitats face serious threats, but WWF is battling hard to help them thrive.
Detoxing the planet
By demanding tough regulations for dangerous chemicals, we’re making the world a safer place.
Helping consumers save the world's forests
Huge areas of forest are now managed sustainably across the world since WWF helped set up the Forest Stewardship Council (FSC). It means there's now also more and more choice of forest-friendly FSC-certified wood and paper products on sale in shops.
Our fight for responsible fishing
We’ve spent decades working hard to make the fishing industry more environmentally responsible and sustainable. Now, thanks in part to the fantastic high-profile TV push by Hugh Fearnley-Whittingstall, some of those improvements are hitting the top of the political agenda. You can sign our More Fish petition right now to help change wasteful EU fishing laws - and read on to find out more about solving the wider issues of unsustainable fishing.
Safeguarding the Mediterranean Sea
Our hopes for the future of one of the world’s most treasured – and threatened – seas.
Keeping the Cape in bloom
We’ve helped keep South Africa’s rich and diverse plant life in full bloom.
Great successes and big challenges on the Mekong
In the Mekong river there are fish bigger than cars. And they’re not the only ones who depend on this vital waterway.
Keeping the world’s iconic rivers flowing
We’re helping to protect nine of the most important rivers in the world, from the Amazon to the Zambezi.
Maintaining Australia’s marine marvels
Australia’s coral reefs have existed for millions of years - we’re making sure they’re still here in another million.
Keeping the Amazon standing
The world’s largest tropical forest and home to one in 10 species known to science, the Amazon is still 80% intact – and we’re playing a big part in that.
Supporting community conservation in Namibia
Helping communities in Namibia double wildlife conservancies is bringing great benefits.
Helping rivers at risk from hydropower dams
Dams pose a huge threat to the world’s most important rivers. We’ve been limiting the damage that’s caused by dam building, and helping find alternative sources of energy.
Turtle protection - on land and at sea
Turtles are a highly vulnerable species – so we’ve fought to protect them for many years.
Still saving the whales!
Protecting whales was an issue close to our founder Sir Peter Scott’s heart – and it’s something we’re still working on tirelessly today.
Helping China's sustainable development
We were the first international conservation organisation to work in China. Thirty years later we’re still fighting to protect its wonderfully diverse ecosystems and reduce its ecological footprint.
Coto Doñana: the flyway stopover
We help millions of birds travel thousands of miles every year – and it all started with Doñana.
Promoting sustainable seafood
We’re helping people to choose their fish wisely, and create safer waters where fish stocks can thrive.
Championing biodiversity - the vital variety of species on Earth
We helped secure the most important ever international agreement for protecting life on Earth: the Convention on Biological Diversity.
Keeping the faith
Faith is the foundation of personal, cultural and spiritual identity for billions of people around the globe - many of whom find spiritual inspiration, and answers, in nature. By encouraging religious leaders to use their influence for the good of the environment, we’re helping them harness a powerful and willing force for change.
Education really matters…
Education? It’s not just for children. We’re trying to inspire everyone to protect the natural world so that people and nature thrive – and give them the knowledge and skills to make a difference.
Making the world more energy efficient
Energy efficiency will help prevent dangerous climate change – so we’re pushing hard for it.
The story of WWF's Earth Hour
As we saw again last weekend, WWF's huge annual Earth Hour event unites hundreds of millions of people all over the world to call for action on climate change.
Endangered doesn't mean doomed
Do nothing and future generations may never see some of the animals we know and love. That’s why we’re striving to protect some of the world’s most iconic species – before it’s too late.
Managing our fresh water
Water is essential to life. So we’re working with companies, governments and communities to look after the rivers, lakes and freshwater habitats we all depend on.
How we’ve influenced the politics of climate change
We’ve been helping to bring about the national and international agreements needed to combat climate change.
How we’re promoting people power
Local communities around the world are a key part of the solution to conservation problems.
Helping tigers claw their way back
As few as 3,200 tigers remain in the wild. But our conservation efforts bring hope that numbers can be doubled by 2022 – the Chinese calendar’s next Year of the Tiger.
A blueprint for greener paper
Paper has a huge impact on the environment, but we’re helping to reduce this.
Conserving the Congo Basin’s forests
Elephants, great apes and 75 million people stand to benefit from our efforts to protect the ‘green heart’ of Africa.
Preserving natural beauty in fast-changing Brazil
WWF is helping to protect Brazil’s wonderfully diverse wildlife and habitats from the relentless pressures of development, and supporting local communities to live more sustainably.
Protecting biodiversity
WWF helped secure the most important ever international agreement for protecting life on Earth: the Convention on Biological Diversity.
Securing the rainforest riches of Borneo
We’ve achieved significant successes in the fight to stop the rampant destruction of Borneo’s forests. But we're not done yet – we need to make sure the vital conservation work continues.
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