There's more to WWF than pandas and tigers…
We’re well known for our pioneering work to save and protect iconic wildlife like pandas, tigers, whales and rhinos - and we’ve had some great achievements in those areas since we started in 1961.
But that’s only part of the story.
Our ultimate goal has always been “people living in harmony with nature” - so we're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly.
To achieve that, we spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures - from conflicts over land, particularly forests, or increasing demand for food, fuel or water.
Another of the biggest current threats is climate change, which makes all our other projects more challenging. We're working hard to tackle the causes and the impacts of climate change.
Here’s more about our work - click on specific links below for details:
What we do - and why
Conservation - particularly safeguarding rare species of wild animals and plants and protecting the vital and inter-connected ecosystems found in forests, rivers, seas…
Climate change - tackling not just the causes of global warming (specifically carbon emissions from fossil fuels) but also the impacts of changing climate patterns on vulnerable communities and environments.
Sustainability - helping change the way we all live, particularly in richer developed countries like the UK - what we eat, buy and use for fuel - to put less strain on already-stretched natural resources, and help reduce the disproportionate impacts on some parts of the world.
How you can help
Adopting a wild animal - for yourself or as a gift, a 'remote' adoption is easy, fun and makes a closer connection with your chosen species.
Giving money to WWF - you can join up as a WWF member, or make a one-off donation, or even arrange to leave a gift in your will. (Find out how we spend your donations here.)
Campaigning with us - it can be as simple as sending an email to an MP, or switching off your lights in support of WWF’s Earth Hour - but a lot of our supporters go much further...
Changing how you live - this can include saving energy at home or at work, choosing low-carbon, renewable sources of fuel, making different choices about our travel, shopping and eating habits...
Other action - including sponsored runs or other events, a great Go Wild club for the kids, or lots of other ways you can get involved and help our work...
Find out more about WWF - our history, our principles, our ambassadors and trustees, our plans for the future... and anything else you might want to know.
A snapshot of our wonderful world...
WWF isn't just about saving endangered animals. We care about how all life on Earth shares our unique planet. For our 50th anniversary we made this stunning short film celebrating the beauty, fragility and resilience of the natural world - and the people whose lives depend on it. It's a snapshot - or more accurately hundreds of snapshots, spectacularly brought to life before your eyes - that shows the breadth of our work across the planet.