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Annual Review 2011

Our 50th anniversary year felt like a constant succession of exciting highlights - and we’ve packed as many of them as possible into our latest Annual Review. Have a look at the online version - it’s a rather gorgeous page-turner that includes beautiful images (some downloadable as wallpapers) and videos that bring our work to life.

Young lion

It’s packed with updates on our conservation, campaigning and fundraising successes. For instance, there’s the fabulous news that we’ve successfully pressed for a doubling of protected habitat for the critically endangered Amur leopard in the far east of Russia. We’ve even got new footage of these seriously rare cats in the wild.

And there’s plenty more good news - about lakes in China, forests in the Amazon, tigers, rhinos and gharials in Asia, and mountain gorillas in central Africa.

You can see how we’ve inspired and influenced communities, businesses and government to change things for the better. How we’re promoting greener energy and energy efficiency measures. How we’re leading the way in promoting food choices that are good for people and the planet. And how we’re campaigning to transform Europe’s failing fishing policy.

Hear first-hand accounts from WWF staff, including one about an escape from a charging rhino, and another about our work to protect the ‘upside down forest’ of Brazil’s Cerrado.

There’s also a feature on our ambassador Stephen Poliakoff, who created a compelling (in fact astonishing) film to help us celebrate our anniversary. You can watch Stephen's film here too.

As usual there’s also a summary of the money you helped us raise last year - and how we’ve used it.

And there’s a look forward to 2012, and how we’ll use our expertise to make the most of high-profile opportunities such as the Rio+20 summit and the Olympics.

In short, our 2011 Annual Review is a celebration of all you’ve helped us achieve in the last 12 months - and a reminder of just how important your ongoing support is going to be.