What do you do with the money that I give to WWF?
17 June 2011
The way we spend the money pledged to WWF can be broken down as follows:
- 69% is used directly for conservation programmes and field projects, campaigns, education and raising awareness of environmental threats.
- 26% is used to support our fundraising efforts - including advertising to recruit new supporters and communicating with existing members and supporters. This is an essential and efficient investment, because for every pound we devote to fundraising, we generate more than £4 as a result. Our income grew by over 20% in 2010 as a result of the investment we have made in fundraising in this and previous years.
- 3% is used for gifts in kind and the other 2% is spent on 'governance and monitoring systems' - basically the kind of legal and accounting costs all large companies and charities have to allow for.