There's more to WWF than pandas and tigers…
We’re well known for our pioneering work to save and protect iconic wildlife like pandas, tigers, whales and rhinos - and we’ve had some great achievements in those areas since we started in 1961.
But that’s only part of the story.
Our ultimate goal has always been “people living in harmony with nature” - so we're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly.
To achieve that, we spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures and increasing demand for food, fuel or water.
To address these threats to the natural world we’ve set ourselves ambitious targets on six ‘big wins’. We’ll meet these, and other key challenges, by 2018.
Populations of 10 of the world’s most iconic and threatened species are safeguarded. Our focus is on tigers and other species in Asia: Amur and snow leopards, Javan rhinos, orang-utans, freshwater dolphins and porpoises, and giant pandas. Elsewhere we support black rhinos and polar bears.
There’s a significant increase in the area of forests and oceans effectively managed and protected. Millions of hectares of forest habitats will be maintained in the eastern Himalayas, east Africa and the Amazon. In the oceans, we’re focusing on: tuna fisheries in the Pacific and western Indian oceans; the polar regions; and the seas around the UK and Europe.
Four of the world’s great rivers – the Yangtze, Mekong, Ganges and Amazon – have secured or improved flows, and UK rivers are restored. We'll influence policies on dam building, as well as river basin management plans with diverse stakeholders including those using British chalk-streams.
Timber and seafood sectors in the UK are radically changed. This builds on our work with retailers and wholesalers to ensure sustainable trade, based on sustainable production and supported by sustainable consumption – so that natural resources are maintained and even restored.
We’ve worked in coalitions to shift energy policy and reduce carbon emissions sufficiently to avoid catastrophic impacts of climate change. We’ll continue to press for strong climate targets and work with the WWF Network to reduce carbon emissions in major new economies.
We’ve ensured that the true values of nature are reflected in political and economic decision-making in our priority places. This will support sustainable development by integrating the value of environmental resources and biodiversity into national polices, and relating this to decisions on landscape planning.
You can read more about our strategy here
How you can helpAdopting a wild animal - for yourself or as a gift, a 'remote' adoption is easy, fun and makes a closer connection with your chosen species.
Giving money to WWF - you can join up as a WWF member, or make a one-off donation, or even arrange to leave a gift in your will. (Find out how we spend your donations here.)
Campaigning with us - have a look through our past campaigns to see how something as simple as signing an e-petition can change the world for the better - or better still, take action now!
Changing how you live - this can include saving energy at home or at work, choosing low-carbon, renewable sources of fuel, making different choices about our travel, shopping and eating habits...
Other action - including sponsored runs or other events, a great Go Wild club for the kids, or lots of other ways you can get involved and help our work...
Find out more about WWF - our history, our principles, our ambassadors and trustees, our plans for the future... and anything else you might want to know.
A snapshot of our wonderful world...
WWF isn't just about saving endangered animals. We care about how all life on Earth shares our unique planet. For our 50th anniversary we made this stunning short film celebrating the beauty, fragility and resilience of the natural world - and the people whose lives depend on it. It's a snapshot - or more accurately hundreds of snapshots, spectacularly brought to life before your eyes - that shows the breadth of our work across the planet.