WWF's Guiding Principles

To guide WWF in its task of achieving the mission goals, the following principles have been adopted.

WWF will:

• be global, independent, multicultural and non party political;
• use the best available scientific information to address issues and critically evaluate all its endeavours;
• seek dialogue and avoid unnecessary confrontation;
• build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work; 
• involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs;
• strive to build partnerships with other organizations, governments, business and local communities to enhance WWF's effectiveness; and 
• run its operations in a cost effective manner and apply donors' funds according to the highest standards of accountability.
  

Related links

• All about WWF
• How we govern ourselves