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Are you a leading green innovator?

Posted by Dax Lovegrove on 17/02/12 12:35 PM

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Dax Lovegrove
This year, WWF is sponsoring a category at the BusinessGreen Leaders Awards. Now in their second year, the BusinessGreen Leaders Awards celebrate leading businesses and individuals from across the green economy, highlighting how these pioneers are blazing a path for others to follow.

Awards categories will cover every aspect of the green economy from transport to energy and buildings to legislation, providing green firms with the opportunity to highlight their many achievements. Winners will be selected by the panel of expert judges, including some of the UK's most high-profile green business commentatorsand winners from last year's inaugural awards.

This year we're sponsoring a new award too - the WWF Green Game-Changers Innovation of the Year Award.

This special award aims to recognise the top green business innovation of the past year. The judges are looking for a technology or business model that promises to prove a real "game-changer", capable of delivering environmental improvements such as the UK's goal of cutting emissions 80% by 2050 or protecting and restoring biodiversity.

The winner will demonstrate a unique technology or service that challenges current business thinking and promises tangible and significant environmental benefits, and will answer these questions:

  • What makes your technology or service truly innovative?
  • How will it help deliver the scale of environmental improvements that are required?
  • How could your innovation be applied across the wider economy?
  • What are your plans for pushing your innovation into the mainstream?
You can visit for details of all the categories and entry criteria, as well as some advice on how to write your award-winning submission. The awards are free to enter and the deadline for entries is Friday 9 March 2012, 5pm.

WWF's Green Game-Changers report, a selection of inspirational examples from around the world on how businesses and entrepreneurs are turning environmental challenges as a catalyst for innovation, can be found here.

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