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Tom Aikens supports More Fish

We've teamed up with Tom Aikens, one of the most exciting chefs in the UK, to bring the best knowledge and passion for sustainable fish together in the fight for More Fish.

Tom has accepted all of our challenges, from menus to marathons.

Help Tom on facebook and just giving


He is committed to steering Europe's broken fisheries policy toward a secure future for fishing, seafood and marine life.

Tom will do anything for More Fish

Tom has accepted every challenge we have set...

  • He'll offer a sustainable fish menu for the week of World Oceans Day
  • He'll run the London Marathon in support of the More Fish campaign
  • He'll help us promote the Blue Mile
  • And he'll appear in short films, online, on twitter and lots more...
Watch Tom's Project Ocean Selfridges cook up here:


Tom's campaign blog

Don’t cod yourself, buy well.
19/04/12
We have a new blogging site The latest posts from all our bloggers can now be enjoyed at blogs.wwf.org.uk Cod A historic fish! A fascinating fish! A healthy fish! And a fish that needs our help! read more about 'Don’t cod yourself, buy well.'
Posted by Tom Aikens on 19/04/12 10:00 AM
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Fish & chips - a tradition worth sustaining
14/03/12
We have a new blogging site The latest posts from all our bloggers can now be enjoyed at blogs.wwf.org.uk There’s something about that instant bang of vinegar that hits after you open the first bit of the bag and the ‘hot, hot, hot’ face you make as you desperately suck in air, trying to cool your mouth from that first chip; that makes fish & chips much more than a meal to many of us... read more about 'Fish & chips - a tradition worth sustaining'
Posted by Tom Aikens on 14/03/12 10:00 AM
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Pandas learn mackerel salad recipe from Tom Aikens
13/05/11
Yesterday was a big day for good fish. I went to Selfridges, London, to cook up support for sustainable fish. I was joined by the team from WWF, their famous panda and countless visitors who were terrific in showing their support for the More Fish campaign. read more about 'Pandas learn mackerel salad recipe from Tom Aikens'
Posted by Tom Aikens on 13/05/11 4:32 PM
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Tom Aikens

Tom's campaign blog

About Tom Aikens

Tom has worked around the world with many world leading Chefs. He runs two restaurants in London, one of which earned a Michelin star in 2004. Tom knows about good fish and he speaks directly to the people who catch fish for his restaurants. Passionate about food, he has published two cook books, Cooking and FISH. We are very grateful to have his support and will involve him in more events in the coming months.