Sky Rainforest Rescue
WWF and Sky are working to protect one billion trees in the Amazon rainforest. Help us make a difference by joining in today. Add your name to show that you care about the Amazon - one of the most important and amazing places on Earth. And we'll send you all the latest news and tips on how you can get involved - so that together we can help keep the rainforest standing.
The Amazon rainforest is amazing. Home to 1 in 10 of all the wild species on Earth, it’s a unique and irreplaceable ecosystem. Today, this beautiful tropical rainforest is in real trouble. And, what’s more, what happens there affects all of us.
So what's happening? Well, think of a football pitch. Think how big that is. Now multiply that by three. That’s how much Amazon rainforest is being cut down every minute of every day.
We want to help stop it, now. Sky Rainforest Rescue, launched in 2009, aims to help protect one billion trees in a state called Acre in north-west Brazil. Now in the second phase of the campaign, we’re working to create a future for the rainforest by giving local people in the Amazon ways of making a fair living from the forest, without cutting down trees.
The Amazon rainforest provides resources and performs functions that all of us – people and wildlife, locally and globally – depend on every day. But unfortunately, it’s often been more economically viable for people to cut the forest down than to keep it standing. It’s meant people often resort to deforestation – chopping down trees - to make a living.
By changing the economics of the Amazon, we can help keep forests standing.
How are we doing it?
The main reason for deforestation in this part of the Amazon is when local farmers clear forest to grow crops to eat. So we’re working together with farming families to find sustainable alternatives. That means giving local farming families the agricultural and financial support they need to make a fair living without deforesting.
We’re also helping make forest-friendly products – like rubber, berries and fish – more profitable by finding new markets for them, for example. This way, people can earn a good living that doesn’t damage the forest, instead of resorting to cattle ranching or logging. And by helping to protect the living forest, we’re helping to protect the home of the iconic jaguar.
We know that the first step towards solving deforestation is to understand it. That’s why we’re also working with teachers and school children in Acre to help teach why rainforests are important and how they can be protected.
But what happens in Acre is affected by economic trends across South America. So funds raised through Sky Rainforest Rescue also support WWF's wider work with governments, businesses and banks to influence the big decisions that create deforestation, like agricultural policies, and infrastructure development.
What you can do
Show the Amazon some love! Join our growing community of Amazon fans and help us protect the largest, most spectacular rainforest on Earth. You can: