Sustainable seafood

As fishing is only one part of the picture from the ocean to the consumers’ plate, WWF is working at points along the entire supply chain. Sustainable business requires sustainable fisheries.

WWF was instrumental in the formation of the Marine Stewardship Council (MSC) and had a longstanding relationship with Unilever. Currently we also have an ongoing partnership with other key players in the seafood market place, namely retailers such as Marks & Spencer.

Globally, our seafood initiative aims to engage all stakeholders – retailers, processors, food service sector, wholesalers, importers, local producers, investors, governments both national and European and consumers - to eat more sustainable seafood.

Consumers can make a difference to the way our fish stocks are managed. By only choosing fish from healthy, responsibly managed sources, caught using more sustainable methods which minimise damage to the marine environment and reduce bycatch, you can help drive the market towards sustainable seafood. Your choices can help ensure the sustainable use of our marine resources.

Top ten tips when buying seafood
If you would like tips on choosing seafood please see our top 10 tips.