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Ecover

Ecover goes the extra mile for WWF’s blue planet

WWF has worked with Ecover since 2007 to help raise awareness of the natural environment. With a solid environmental programme and global projects specifically aimed at water conservation, Ecover is committed to making sure its products have a minimum impact on our marine and freshwater environments.

What we're doing

In 2011, Ecover became the official sponsors of The Blue Mile.

The Blue Mile is an exciting sponsored activity which aims to raise vital funds to help protect the world’s marine and freshwater environments. We ask the British public to cover one mile, either in or next to water, and we are delighted that Ecover, which has been producing ecological products for the last 25 years, has joined us in encouraging people to organise their own Blue Mile challenge throughout the summer, or to participate in the Blue Mile London event in September. Find out how it went here.

Why we're doing it

Ecover spokesman, Rudy De Vis, says: “We are really proud to sponsor the Blue Mile campaign – it’s a project we truly believe in and we are excited to be working with WWF to raise awareness of this crucial issue. The protection of our environment and waterways is a growing area of concern throughout the world and action needs to be taken. We support this wholeheartedly, so much so that Ecover teams took part in the 2011 Blue Mile Challenge on the day.”

Triple round the world sailor, Conrad Humphreys, who launched the Blue Mile, says: “I’m thrilled that Ecover has become WWF's Blue Mile official partner.  Its core values closely mirror the ethos of the event and I hope that its message of “Powered by Nature” will encourage everyone to choose a more sustainable approach to our blue environment.”

Tobin Aldrich, head of fundraising at WWF-UK, says: “The Blue Mile is an exciting event for all ages to get involved in.  Whether you organise your own event or take part in the more challenging London event, you can help raise funds to protect our marine and freshwater habitats. We're especially delighted that Ecover has come on board to be the official sponsor of the challenge.”

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