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Starting at 12am 07.03.19 and ending at 11.59pm on 31.03.18 (GMT), Ariel is asking everyone to make a Pledge for Earth Hour using the hashtags #EarthHourUK, #EarthHourScotland, #EarthHourWales, or via the pledge making machine at wwf.org.uk/earthhour.

Every time a pledge is made or shared online using the hashtag or via the WWF UK Earth Hour webpage, Ariel will give £1 to WWF UK (a registered charity in the UK), up to a maximum of £145,000. Social posts must include the hash tag to qualify for the donation. Procter & Gamble reserves the right to match the maximum donation.

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