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Starting at 1pm on 02.03.2018 (GMT) and ending at 11.59pm on 31.03.18 (GMT), Ariel is asking everyone to make their Earth Hour Promises for the Planet using the hashtag #PromiseForThePlanet or via the promise making machine on the WWF UK Earth Hour webpage. Every time a Promise for the Planet is shared online using the hashtag or via the WWF UK Earth Hour webpage, Ariel will donate £1 to WWF UK (registered charity no. 1081247 in England & Wales, and SC039593 in Scotland) up to a maximum of £50,000.