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Why do WWF use fundraisers?

Fundraising in the high streets, house to house and in venues like shopping centres is a cost effective way to generate more funds to inspire the public about our work.  This is vital if we're to maintain and grow our conservation programmes.  However, we're always monitoring and evaluating the effectiveness of our fundraising and if they're no longer proving cost effective we'll either adapt or discontinue the activity.


How does WWF pay its fundraisers?

WWF isn't able to employ a team of fundraisers ourselves, so we use professional fundraising agencies to do the work for us. This has proven to be successful and cost-effective.

WWF pays the fundraising agencies (who appoint the fundraisers) a fixed rate for every person who signs up to become a WWF member of adopts an animal. WWF doesn't pay the agency if people decline to sign up. Different agencies have different wage structures to pay their fundraisers.


Are the police and councils aware of WWF's fundraisers?

Yes, in some cases. WWF holds national exemption certificates which mean we can fundraise without approval from local authorities in England, Wales and Northern Ireland. There is no requirement for a certificate in Scotland. However, we advise agencies to notify all local authorities and police stations in advance of our arrival in an area anyway.  For some forms of fundraising, such as private sites like shopping centres, permission is given by the owners of the venue and fundraisers will have documentation to this effect.

Outside of London, different arrangements are in place with local authorities to gain permission and arrange mutually convenient access to their sites. We take seriously any feedback from local councils - positive or negative - and require fundraising agencies to forward any complaints they receive directly to us.

In some instances, fundraisers also provide their names; badge IDs and dates they'll be in the area to local police stations - though this is not a specific requirement.


When I sign up via a fundraiser, do my donations go direct to WWF?

Yes, your Direct Debit payments go directly into WWF's account. Your payments are completely secure.  The fundraising organisation that the fundraiser works for is not involved in any financial transactions taken from your account.


What time of day/night are fundraisers allowed to approach me?

Fundraisers are contracted to work on our behalf from 9am – 8.30pm (Monday – Friday) and 9am – 5:30pm (Saturday). Fundraisers may return to a house between 8.30pm and 9pm only if this has previously been agreed between the fundraiser and the resident. Please let us know if you have fundraisers calling outside these times by calling our Supporter Care Team on 0800 035 5929 (8am to 10pm, 7 days a week).


How do I know if a fundraiser is genuine?

Fundraisers will be wearing WWF uniforms, which may be in the form of t-shirts, polo shirts, sleeveless tabards or jackets. Fundraisers operate on busy streets, in shopping centres and similar venues and house to house. The uniforms they wear may differ slightly depending on where they're fundraising.

Fundraisers will also carry an ID card which bears their name, photo and details of the fundraising organisation they work for. If you're unsure about the legitimacy of a fundraiser, ask to call the fundraising organisation they work for or contact WWF's Supporter Care Team on 0800 035 5929 (8am to 10pm, 7 days a week) and press option 3.

Our fundraisers will not ask for money or be able to take cash donations from you. They'll only ask you to support via Direct Debit. If a fundraiser asks you for cash, please refuse and report the incident to us by calling 0800 035 5929 immediately as this will not be a genuine WWF fundraiser.


Do WWF fundraisers operate in No Cold Calling Zones?

No, we don't. No Cold Calling Zones (NCCZs) in the UK are designated zones to prevent people selling goods. They're not designated zones to prevent charities from fundraising. However, we do require our fundraisers to avoid these areas in case residents regard fundraisers as salespeople.

In those areas where NCCZs have not been formally set up but residents have placed a 'No Cold Calling' sticker on their door, we also require fundraisers to avoid these homes.  Though they're directed not to call on doors displaying such stickers, it is possible a fundraiser may have genuinely not seen the sticker; in which case please point it out to them.


How does WWF ensure that vulnerable people aren't targeted by fundraisers?

WWF fundraisers are trained not to ask people to become a member of WWF or to adopt an animal if they appear vulnerable.

If you or somebody you know has felt uncomfortable with a WWF fundraiser, please let us know by calling our Supporter Care Team on 0800 035 5929 (8am to 10pm, 7 days a week).


Is the information that I give to a fundraiser secure?

Yes, all the personal information you give to our fundraisers is secure. Fundraisers will collect your information either using digital devices such as iPads or using a paper form, depending on whether they are operating in high streets, shopping centres or house to house. All fundraising agencies (who employ the fundraisers) are bound by the Data Protection Act and must not share your information with anyone else except WWF. After your information has been securely transferred to WWF the fundraising agencies destroy all your information once they have completed their responsibilities.