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WHY WE’RE WORKING TOGETHER

When Hull City Tigers football club was founded in 1904, there were some 100,000 tigers in the wild. By 2010 that had fallen to just 3,200 – that’s a loss of more than 95%. But there are exciting efforts under way to double this number by 2022. If the plan works, it will be one of the biggest conservation successes in history – could this be a turning point for the world’s most iconic big cat?

WHAT WE’RE DOING

The Tigers are throwing their energy behind the campaign to double wild tiger numbers and spreading the word amongst their loyal fans.

The club is raising money through a range of activities, including a WWF fixture, a gala dinner and retail merchandise. They’re also adding small charges to print-at-home tickets and matchday car parking to encourage people to make greener choices.

The money is vital, but so is the profile that the Tigers are able to give our campaign. At the club’s home ground the South Stand has been transformed into the WWF Family Zone, featuring a range of artwork and exhibitions about the work we’re doing together. And even the players are involved – WWF’s panda logo features on the Tigers’ first team shorts, as well as the shirts of Academy and U23 players.

We’re also working with the club to identify environmental improvements that can be made at the stadium and offices: from using recycled or FSC paper to changing all lights to LED bulbs, the club is making great efforts to become more sustainable.

WHAT WE’VE ACHIEVED

The tiger conservation projects that Hull City Tigers and their fans are helping to fund are really making a difference – for the first time, the global tiger population has begun increasing again.

Hull City Tigers and WWF

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