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01 November 2020

Press Release

For immediate release

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WWF X Charlie Mackesy Limited-edition elephant t-shirt and tote bag released today as part of WWF’s Christmas fundraising campaign

Leading environmental organisation WWF and British artist, author and illustrator Charlie Mackesy have come together to raise funds to help protect elephants, their habitat and support the communities that share their home.

A limited-edition t-shirt and tote bag created in collaboration with Charlie Mackesy features an elephant, accompanied by his beloved characters, the Boy and the Mole from his debut book The Boy, the Mole, the Fox and the Horse.

On sale just in time for Christmas, the adult’s t-shirt (£24.99), children’s t-shirt (£16.00) and tote bag (£12.00) are available online at so, family and friends can gift with purpose, and give something special that will help to benefit people and nature across the globe.

Charlie Mackesy said: “I’ve always loved elephants and I know they’re struggling. I’ve always thought that their faces look a bit like a heart when you look at them head on and I wanted to draw the intimacy between the boy and the elephant, and I believe our connection with animals is more important now than ever. Intimate, striking, lovely.”

“I was brought up on a farm and I’ve always loved animals and little did I know that during my lifetime so many species would come under threat, so for me to be able to support in some small way what WWF is doing, is a huge privilege.”

WWF’s Christmas campaign is one of the largest and most important opportunities for fundraising, generating vital income to help the fight in bending the curve on nature loss.

This year's campaign aims to recognise the importance of ‘home’, by protecting elephants and other animals’ habitats and supporting ways for local communities to safely co-exist and thrive alongside wildlife.

Mxolisi Sibanda, Regional Manager - Africa conservation programmes at WWF UK said: “Since 1979, African elephants have disappeared from over 50% of their home-range, leaving around 415,000 in the wild today. They remain threatened by poaching and their habitat is under pressure and being fragmented, mainly due to poorly planned infrastructure development and expanding agriculture leading to conflicts with people.”

“With the help of our supporters, WWF is working hard to protect elephants and their habitats across Africa. We’re delighted to be collaborating with Charlie Mackesy on this vital mission to help one of our planet’s most treasured species.”

To purchase a limited-edition Charlie Mackesy t-shirt or tote bag and for more WWF products,
please visit:




Information on African elephants statistics ' “Since 1979, African elephants have disappeared from over 50% of their home-range, leaving around 415,000 in the wild today” can be found here:

More about the products:

  • On sale period: From 1st November – 18th December 2020
  • Shipping: Worldwide
  • Ethically sourced: The t-shirts are printed in the UK using a ‘Fast Forward’ approved site. All workers were paid at least the living wage and the manufacturing site has recently been awarded a grant from the European Regional Development Fund in recognition of standards and to help promote business development in the manufacturing sector in the UK.
  • T-Shirt Sizes: Available sizes for Adults: Small, Medium, Large, X Large, XX Large, XXX Large, XXXX Large. Children’s: Small, Medium and Large
  • Prices: Adults t-shirt: £24.99, Children’s t-shirt: £16.00 and tote bags £12.00
  • Delivery time: The aim is for the t-shirts to be delivered to those who have purchased as soon as possible but there will be no next day delivery option. We are hoping to deliver within 10 days in the UK and international shipping times may vary.

About Charlie Mackesy
British artist, illustrator and author Charlie Mackesy began his career as a cartoonist for The Spectator, before becoming a book illustrator for Oxford University Press. His award-winning work has featured in books, private collections, galleries and public spaces around the world. He worked with Richard Curtis on the set of Love Actually to create a set of drawings to be auctioned for Comic Relief, and with Nelson Mandela on a lithograph project, The Unity Series. His internationally bestselling book, The Boy, the Mole, the Fox and the Horse, was published in October 2019.

Charlie’s words and illustrations have brought comfort to many and have been shared online around the world as well as on t-shirts for Comic Relief, magazine covers, street lamp posts, school classrooms, cafés, women’s safe houses, prisons, hospital wards and as NHS hospital computer screensavers.

Away from art Charlie co-runs Mama Buci, a honey social enterprise in Zambia. He lives in London with his dog Barney.

About WWF
WWF (World Wide Fund for Nature) is one of the world’s largest independent conservation organisations, active in nearly 100 countries. Our supporters – more than five million of them – are helping us to restore nature and to tackle the main causes of nature’s decline, particularly the food system and climate change. We’re fighting to ensure a world with thriving habitats and species, and to change hearts and minds so it becomes unacceptable to overuse our planet’s resources.

WWF. For your world.

For wildlife, for people, for nature.

Find out more about our work, past and present at

For more information about African and Asian elephants and WWF’s conservation work to protect these species please visit:

Asian elephants

African elephants

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