Natalie is recognised as one of the top three influential digital professionals in the UK (eConsultancy Top 100, 2016).
She is Managing Partner of TH_NK, one of the UK’s most respected independent digital agencies. Joining in April 2017, she is responsible for driving a new vision and growth strategy for the business. She is also client partner on a number of TH_NK’s global clients including Adecco Group and Arup.
Prior to TH_NK, she spent a decade leading Amaze as Managing Partner and since 2011 as CEO. Her tenure culminated in agency rankings of 2nd in the Drum Digital Census 2016 and 11th in the eConsultancy Top 100 Digital Agencies 2016, and a client portfolio that included Toyota, Unilever, Emirates and ASICS.
She led Amaze through 2 acquisitions to AIM and LSE marketing groups respectively, and was responsible for merging 3 businesses under the Amaze umbrella in 2008. In 2013 she led the acquisition of Amaze into St Ives plc, acquired to build a significant digital offering for the plc. Since 2013, Natalie led four acquisitions in the UK and US, alongside the plc board. She also led two JV start-ups during this period - Loop Integration (Chicago based specialist commerce Systems Integrator) and Amaze One (Specialist CRM agency).
Alongside her Executive commitments, Natalie is actively involved in the UK’s digital and marketing communities. She is a Fellow of the CIM and has spent the last five years as an elected member of BIMA (Britain’s leading digital membership community) Board, becoming Chair in November 2016. Natalie is also a Trustee of WWF-UK (appointed June 2012).
Natalie is an industry spokesperson and mentor, with a specific focus on Digital Talent and Skills and Women in leadership.