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The destruction of seized ivory makes an important public statement that, in conjunction with other government-led efforts to reduce demand, has the potential to have a significant impact on the illegal market for ivory," said Tom Milliken, TRAFFIC's ivory trade expert.

China has previously indicated it is prepared to clamp down hard against the illegal ivory trade: the ivory destruction takes place just weeks after eight Chinese citizens were convicted and sentenced to 3 to 15 years imprisonment for smuggling a total of 3.2 tonnes of ivory.

Fan Zhiyong, Head of WWF-China's Species Programme said: "WWF believes that destroying seized ivory is a signal of the government's commitment to enhance law enforcement against illegal ivory trade that will support international action against elephant poaching and illegal wildlife trade."

"Tens of thousands of African elephants are being killed by poachers because of the high demand of ivory. China's gesture is a solemn commitment by the government to cleanse the Chinese ivory market and to guarantee the survival of Africa's elephants."

Although China has a legal ivory market based on stocks that pre-date the 1989 international ivory trade ban and a sanctioned "one-off" ivory sale with four African countries in 2008, under rules of the Convention on International Trade in Endangered Species (CITES), seized ivory cannot be used for commercial purposes.

"China's actions, more than those of any other country, have the potential to reverse the rising trends of elephant poaching and illegal ivory trafficking," said Milliken.

Government officials, together with observers including representatives from several embassies in China, CITES, United Nations Environment Programme China Office, IUCN China office, and international non-governmental organizations including WWF and TRAFFIC, attended the ivory crushing ceremony earlier today.

Gabon, the Philippines and the United States have all recently destroyed ivory stockpiles, while France has also signalled its intention to do so too.

WWF and TRAFFIC believe that best practice and transparency in the destruction of ivory stockpiles should transpire in the context of a robust ivory stock management system. Rigorous documentation of all ivory stocks should be maintained and a detailed stock inventory of the ivory to be destroyed should be produced. Independent audits can ensure that the quantity slated for destruction actually corresponds to the amount that is destroyed, to provide assurances that ivory does not find its way back into illegal markets, further feeding illegal trade.

This February, the UK government will host a global summit on illegal trade in wildlife. David Cameron will attend the summit in London, along with heads of government and other high level representatives from as many as 50 nations. Countries invited include those where poaching is threatening the survival of wildlife, and the biggest markets for illegal wildlife products, including Vietnam and China. WWF hopes the participants will agree to strong action to tackle this destructive trade, and implement those measures afterwards.

To find out more about WWF's work to tackle illegal wildlife trade go to: wwf.org.uk/stopit

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For additional information or to request an expert interview, please contact:
WWF: Alona Rivord, arivord@wwfint.org, direct +41 22 364 9250, mobile +41 79 959 1963
TRAFFIC: Richard Thomas, richard.thomas@traffic.org, direct +44 1223 279 068, mobile +44 752 6646 216

About WWF
WWF is one of the world's largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

About TRAFFIC

TRAFFIC, the wildlife trade monitoring network, works to ensure that trade in wild plants and animals is not a threat to the conservation of nature. TRAFFIC is a joint programme of IUCN and WWF.

Attached images: copyright TRAFFIC.

For further information, please contact:

Natalie Clark | Media Officer
T: +44 (0)1483 412253 | M: 07771 818682 | E: nclark@wwf.org.uk
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