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Organisations that have achieved the One in Five Challenge, including BskyB, BT, Capgemini, Lloyds TSB, Microsoft UK, the Scottish Government, the Scottish Environment Protection Agency (SEPA) and Vodafone, have cut far more flights, more quickly than anticipated.

The latest results from the third annual report show that since launching the One in Five Challenge in 2009, WWF-UK has helped companies to:

· Cut 141,000 flights;
· Save £26 million in avoided flights;
· Fly 113 million fewer kilometres;
· Reduce their emissions by 32,000 tonnes of CO2.

The Challenge has therefore helped companies to make significant inroads into cutting their costs and carbon from business travel and to change their business travel behaviour in favour of alternatives such as rail and videoconferencing. These results, together with other WWF-UK analysis which shows a significant, long-term decline in business flying in the UK [2], point to a permanent change in meeting and travel practices, questioning the business case for UK airport expansion.

David Nussbaum, Chief Executive of WWF-UK said: The impressive results of the One in Five Challenge show that reducing business flying in favour of lower carbon alternatives simply makes good business sense. It is the smart way for organisations to stay connected in an increasingly carbon-constrained world. WWF believes that business will continue to fly less - not more - in future and that decisions on UK airport capacity need to reflect this fact. Companies profit by flying less."

The One in Five Challenge toolkit, launched with the third annual report today [3], shows that members have successfully reduced their flying by having:

· A travel policy that includes business flight reduction;
· Senior management who support less flying and who set a good example;
· A set of flight reduction measures that are specific to the circumstances and characteristics of each Challenger;
· A comprehensive staff engagement programme;
· A review system that acknowledges the achievements of staff in reducing business flights.

Having developed the One in Five Challenge and run it successfully for over four years, WWF-UK is now handing over management of this programme to Global Action Plan (GAP), the UK's leading environmental behaviour change charity helping business to reduce its impact on the environment.

Trewin Restorick, Chief Executive of Global Action Plan, said: "We are thrilled to be taking over running the 1 in 5 Challenge. Smarter travel choices cut business costs, reduce pollution and can lead to more a more productive and engaged workforce. Global Action Plan will be using our skills and experience to build on the incredible foundation created by WWF-UK. We will help existing partners deliver further improvements, widen the number of companies involved and share results with policy-makers and the business community."


Notes to editors:

1. WWF One in Five Challenge 3rd annual report:

2. WWF infographic on UK business travel trends

3. WWF One in Five Challenge Toolkit:

For more information:

George Smeeton, Media Relations Manager WWF-UK
Tel: 01483 412 388, mob: 07917 052 948, email:, twitter: @GSmeeton

Andy Legon, Global Action Plan
Tel: 020 3544 4941, email: