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13 March 2018

For every promise made, Ariel will donate £1 to help protect the planet

We’re proud to be partnering with P&G and their Ariel brand for this year’s Earth Hour, encouraging everyone to make a promise to protect the planet.

We want to help people reduce their carbon footprint and turning your washing to 30 is a simple way to save a considerable amount of energy.

Ariel is donating £1 per promise made for the planet through the Earth Hour campaign, up to a value of £50,000. While you don’t need to buy P&G products to take part in the campaign, Ariel is helping us reach millions of people to raise awareness of critical environmental issues.

WWF has been working with P&G since 2008 in the US, where WWF-US has been helping P&G reduce the impacts of its operations on the environment.

To find out more about their work on sustainability please visit Ariel's website.