The adverts have begun - order now, and your new sofa will be delivered by Christmas! Perhaps when you order your turkey, you'll look for free range. You might well do that for every Sunday roast. You may well choose free range eggs for your breakfast over battery farm produced.
The point is you have that choice. But, if you're a customer of Oak Furniture Land, and many other retailers, you can't be sure of where the wood in the product you're buying is coming from. Unlike the now common-place free range labelling, there is a lack of publicly available information on sustainable sourcing of wood.
We all like Christmas surprises, but not if we think they're part of habitat destruction. Since finding oak from the Russian Far East (an area which experiences high levels of illegal logging) in one of Oak Furniture Land's products, WWF has been trying to gain evidence from the company on whether the wood for its furniture comes from legal and sustainable sources. Other furniture manufacturers, including Debenhams and House of Fraser, are similarly mysterious about where they get their wood, as are several musical instrument makers, toy sellers, and publishers.
But there are many who are doing well and improving, so we know change can happen. The aim of the Timber Scorecard is to encourage companies to commit to robust standards that ensure their products do not contribute to deforestation, and improve transparency on the source of their timber - in other words, make sure they are using legal wood from well-managed forests, and telling customers what they're buying. This in turn would help customers choose sustainably, in the same way that labelling on the provenance of eggs and chicken is now widely seen, and expected.
Sadly, despite repeated approaches from WWF, direct action from almost 7,500 members of the public and a zero" score in WWF's first Timber Scorecard in July 2015, Oak Furniture Land has not shown that it has taken any steps towards publishing either a policy on where it sources its timber, or figures that indicate timber is coming from well managed forests.
So what can you do? As consumers, you can ask in store where something comes from, and look for the FSC (Forest Stewardship Council) logo. And, you can sign our petition to get the EU laws changed to include toys, chairs and other 'missing' products made of wood. As a business, you can sign up to our Save Forests campaign. Join us to Save Forests now.