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Our world is under threat like never before. We’re destroying forests, choking the oceans with plastic and causing devastating changes to the climate.

But together, we can make 2020 the year of action. From changing the way you eat, to putting pressure on our decision-makers, we can all do something. Inaction is not an option.



Make a
clean switch


Restore Nature

your MP

Eat sustainably

The food we eat causes half of all global deforestation. This is a major driver of climate change and loss of wildlife – with the UK supply chain linked to the extinction of 33 species already. It’s time to rethink the way we eat to ensure there’s enough space for nature and people to thrive.

  • Take part in Veganuary or simply move towards a more plant-based diet! While you don’t have to go vegan to reduce your personal impact, it can be a great way to help you think about how what you’re eating impacts our planet.
  • Waste less! Currently, from farm to fork a third of food is wasted. You can help stop this by only buying what you need and embracing leftovers.
  • Check that the food you are eating is as sustainable as possible. Look out for the MSC label on seafood, the Fairtrade logo, and RSPO for sustainable palm oil. Use the Giki badges app on your weekly shop to scan and check the sustainability of your shopping basket.

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Reduce plastic

Around 8 million tonnes of plastic enter our oceans every year – and by 2050 there could be more plastic in our seas than fish. Our oceans are a vital defence against climate change as they soak up carbon, but they need to be healthy for that to work.

  • Become an Ocean Hero. Sign up to get tips on reducing your personal plastic impact and how else you can protect our amazing oceans.
  • Learn how to recycle properly. Do you know what you can and can’t recycle in your local area? And did you know that if you put dirty items in the recycling bin the whole collection can go to landfill?
  • Influence individuals, business and governments. Get your family, school or business on board with reducing their waste, and sign our petition calling for a UN agreement to tackle the plastic crisis.

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Make a clean switch

Today, the UK is emitting 42% less emissions than in 1990, in part because of a rise in renewables. But there’s still a long way to go to get to the government’s target of net zero by 2050.

  • The first step is to know what you’re emitting. Use our footprint calculator to find out your personal impact on our planet and what you can do to reduce it.
  • Switch to a renewable energy provider. Visit Big Clean Switch to find out how going green could save you money as well as helping our planet.
  • Switching energy provider isn’t the only switch you can make to help our planet. Changing banks could be one of the easiest and most effective things you do for the environment. Some banks continue to invest in fossil fuels and environmentally damaging practices, but by using our people power we can show them that their customers don’t want their money fuelling dirty business.

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Join WWF

We’re fighting for your world – from campaigning to end deforestation in our food, to making our world more resilient by protecting and restoring nature. We need all the help we can get. Support our work by donating in whatever way you can.

  • Join the Fight For Your World by becoming a committed member of WWF. Join a growing movement of people around the world who want their voice to be heard.
  • Our work with species represents everything we do to protect their habitats and the wider ecosystems they depend on. Adopt a polar bear and you’re supporting our climate change work in the Arctic. Adopt a jaguar and you’re helping us fight deforestation. Adopt an animal today.
  • If you can’t manage a regular donation right now, you can still support us by donating what you’re comfortable with today.
  • Fundraise for us by taking on a challenge event. Run, walk or cycle for the Panda!

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Restore nature

It might surprise you that the UK is one of the most nature-depleted countries in the world – but you can help boost wildlife populations where you live. The more we protect and restore nature, the better it can help us in the fight against climate change.

  • Learn about the nature that’s around you, how different species benefit the environment and how you can help them.
  • Use the Seek App to identify species you find, and help add to a global database about biodiversity in your local area.
  • Make small changes in your garden to welcome wildlife. Plant native vegetation, build a variety of habitats and let things get a little wild. Here are some more tips.

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Meet your MP

One of the most impactful things you can do in 2020 is to contact your local MP and let them know that you want them to help you fight for your world. From ending our contribution to the climate crisis to stopping deforestation in our food, we need our decision makers to act.

  • Start by finding out who your local MP is if you’re not sure. You can also explore their political interests and voting records on the issues that matter to you.
  • Use this handy tool to easily contact your MP or other decision makers in your area. Let them know why you care about nature and ask them what they’ll do to help.
  • MPs receive a lot of emails, so meeting them in person can be even more impactful. MP’s usually hold meetings in their constituency every Friday and really like hearing your views – so don’t be shy, go and meet them! Check out our guide to speaking to your MP.

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