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What we're doing

We've been in partnership with seafood company John West and its parent company Thai Union Europe (TUE) since October 2014.

We’re working together to transform John West/TUE’s supply chains so that, by the end of the partnership, all of the company’s products sold in Europe will come from sustainable sources.

That means their fisheries and farms will either be certified by the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC), or will be engaged in improvement projects aimed at bringing them up to MSC/ASC standards.

Through the partnership, TUE is also funding our work with coastal fishing communities in East Africa. Here we're conducting essential research into the sustainability of local fisheries, which will help us protect fish supplies for millions of people.

You can find out more about the commitments made through the partnership in the WWF and John West Seafood Charter.

Our progress

We're now working with John West/TUE on a number of 'fishery improvement projects' (FIPs) that will ensure fishing is happening at levels that protect stocks for future generations, using methods that minimise their impact on ocean habitats.

The first of these FIPs is focused on tuna in the Indian Ocean and is already at implementation stage. You can read more about the Indian Ocean tuna FIP here

As a partnership, we have committed to reporting on our progress annually. Download our 2017 progress report (PDF)

Why we’re working with John West

The sea covers more than 70% of the earth’s surface and provides livelihoods and food for hundreds of millions of people. Fish is one of the world’s most precious natural food resources and sustainably-caught seafood is a renewable source of protein.

But the world’s oceans are under strain from threats such as overfishing, climate change and pollution, and only around 4% is officially protected. It’s vital that seafood is sourced responsibly.

Working with business is a key part of our strategy to bring about change that helps both people and nature to thrive. With John West responsible for around 30 per cent of the tuna sold in the UK, this partnership is an opportunity to shift a significant portion of the UK seafood market towards sustainability.

Working together with John West – one of Europe’s largest manufacturers of canned seafood – we have a great opportunity to drive large scale, positive change – ultimately delivering impacts that will help ensure the future of our oceans’ natural resources

Glyn Davies, Executive Director of Global Programmes