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What we're doing

We've been in partnership with seafood company John West and its parent company Thai Union Europe (TUE) since October 2014.

We’re working together to transform John West/TUE’s supply chains so that, by the end of the partnership, all of the company’s products sold in Europe will come from sustainable sources.

Through the partnership, TUE is also funding our work with coastal fishing communities in East Africa. Here we're conducting essential research into the sustainability of local fisheries, which will help us protect fish supplies for millions of people. Find out more in our short film about the project.

You can find out more about the commitments made through the partnership in the WWF and John West Seafood Charter.

Our progress

We are working to ensure that John West/TUE's fisheries and farms will be certified by the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC)

We're now working with John West/TUE on a number of 'fishery improvement projects' (FIPs) that will ensure fishing is happening at levels that protect stocks for future generations, using methods that minimise their impact on ocean habitats.

Two tuna FIPs are now at implementation stage: in the Indian Ocean and in the Eastern Atlantic Ocean. And we are now developing an action plan for a pole and line tuna FIP in Senegal.

As a partnership, we have committed to reporting on our progress annually. Download our 2019 progress report (PDF)

Why we’re working with John West

The sea covers more than 70% of the earth’s surface and provides livelihoods and food for hundreds of millions of people. Fish is one of the world’s most precious natural food resources and sustainably-caught seafood is a renewable source of protein.

But the world’s oceans are under strain from threats such as overfishing, climate change and pollution, and only around 4% is officially protected. It’s vital that seafood is sourced responsibly.

Working with business is a key part of our strategy to bring about change that helps both people and nature to thrive. With John West responsible for around 30 per cent of the tuna sold in the UK, this partnership is an opportunity to shift a significant portion of the UK seafood market towards sustainability.

Working together with John West – one of Europe’s largest manufacturers of canned seafood – we have a great opportunity to drive large scale, positive change – ultimately delivering impacts that will help ensure the future of our oceans’ natural resources

Mike Barrett, Executive Director of Science & Conservation