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What we're doing

Our partnership with global consumer goods company Unilever is raising awareness of the importance of forests to life on Earth as well as the threats our forests face.

An area the size of England is lost to deforestation every year, while up to a fifth of global greenhouse gas emissions come from deforestation and forest degradation. In the lead up to the UN climate talks, held in Paris in December 2015, the campaign engaged people in the issues and gave them practical ways to raise their voice and make a difference.

As part of the partnership, WWF and Unilever will help protect a million trees by supporting forest protection programmes in Brazil and Indonesia. These countries have historically had the highest rates of deforestation in the world and have some of the largest areas of intact forest globally.

We are delighted to be partnering with WWF to bring together a growing community of people that want to fight deforestation.

Paul Polman, CEO of Unilever

“Unilever is helping us reach millions of people with an urgent message about the need to protect the planet’s forests. We hope people will be inspired by this campaign and join us on a journey to learn more about the links between deforestation and climate change, and what WWF is doing in Brazil and Indonesia to tackle these critical issues.”

- David Nussbaum, Chief Executive of WWF-UK

You can pledge your support at Unilever's brightFuture website.