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Why do WWF use fundraisers?

23 February 2012

Q. Why do WWF use fundraisers?

Fundraising in the high streets, house to house and in venues like shopping centres is a cost effective way to generate more funds to inspire the public about our work.  This is vital if we are to maintain and grow our conservation programmes.  However, we're always monitoring and evaluating the effectiveness of our fundraising and if they are no longer proving cost effective we'll either adapt or discontinue the activity.