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How gifts in wills help

We'll keep protecting wildlife, forests and oceans from poaching, destruction and climate change, but we need help. 

Our incredible planet and its beautiful wildlife are in serious danger – which means our work is more vital than ever.

We couldn't do what we do without the support of people who leave us a legacy – in fact, gifts in wills make up about a fifth of all our donated income. They've helped us:

To find out more about how leaving a gift in your Will could help WWF please see our booklet.

Our legacy promise


  • Your family and loved ones comes first but we hope that, once you have provided for them, you will also remember WWF.
  • We won't pressure you - it's a personal matter and your decision to make in your own time. We're here to help if you need us.
  • We respect your privacy - we'd love to know if you've decided to remember WWF in your Will. We will keep any details you share with us confidential. 
  • We will use your gift with the greatest of care. We know you want your gift to make a difference and with WWF it will.

Valerie's Story

"Supporting WWF is my way of giving something back. Our world is so beautiful and precious, but it needs WWF to be there to help protect and safeguard it.

"I initially started supporting WWF because of my love of animals, but it didn’t take me long to realise that giving to WWF meant even more than saving the panda or tiger. It was about protecting the natural world and making sure we care for it so that everyone could benefit, now and in the future.

"WWF understands the delicate balance between wildlife, the environment and local communities, and their focus remains on helping people live in harmony with nature.

"It’s why I think they're an important organisation for each and every one of us, and that’s why I’ve left them a gift in my Will.”

Valerie Stupple, WWF Supporter


I’d like to find out more about leaving a gift in my Will


You can unsubscribe at any time. We’ll keep your personal details safe and won’t share with them with any other organisations for their marketing purposes. For full details see our Privacy Policy.

More information

If you have questions about leaving a gift to WWF in your Will take a look at our frequently asked questions:

Or to speak to someone here about making or updating your will, call Maria Dyson on 01483 412459, or email

Information for solicitors and executors

If you’d like to speak to a member of our Legacy Administration Team about executing a will, please call 01483 412247 or email us.

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