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How gifts in wills help

We'll keep protecting wildlife, forests and oceans from poaching, destruction and climate change, but we need help. 

Our incredible planet and its beautiful wildlife are in serious danger – which means our work is more vital than ever.

We couldn't do what we do without the support of people who leave us a legacy – in fact, gifts in wills make up about a fifth of all our donated income. They've helped us:

To find out more about how leaving a gift in your Will could help WWF please see our booklet.

Our legacy promise


  • Your family and loved ones comes first but we hope that, once you have provided for them, you will also remember WWF.
  • We won't pressure you - it's a personal matter and your decision to make in your own time. We're here to help if you need us.
  • We respect your privacy - we'd love to know if you've decided to remember WWF in your Will. We will keep any details you share with us confidential. 
  • We will use your gift with the greatest of care. We know you want your gift to make a difference and with WWF it will.

Valerie's Story

"Supporting WWF is my way of giving something back. Our world is so beautiful and precious, but it needs WWF to be there to help protect and safeguard it.

"I initially started supporting WWF because of my love of animals, but it didn’t take me long to realise that giving to WWF meant even more than saving the panda or tiger. It was about protecting the natural world and making sure we care for it so that everyone could benefit, now and in the future.

"WWF understands the delicate balance between wildlife, the environment and local communities, and their focus remains on helping people live in harmony with nature.

"It’s why I think they're an important organisation for each and every one of us, and that’s why I’ve left them a gift in my Will.”

Valerie Stupple, WWF Supporter


I’d like to find out more about leaving a gift in my Will


Your privacy

We’ll keep your personal details safe and won’t share with them with any other organisations for their marketing purposes. For full details see our Privacy Policy.

WWF-UK (including WWF-UK Trading Ltd) will collect data from you to process your donation, provide you with the goods/services you've requested, personalise your supporter experience, or provide you with fundraising and marketing materials (including by post and telephone unless you've told us not to).

Personal details collected this way will only be used to provide you with information you'd reasonably expect or have agreed to, and in accordance with our Privacy Policy. In limited circumstances, this may include using your data, in combination with public data sources, to analyse, research and profile our supporter base, so that our communications with you are more tailored and therefore cost-effective.

You can object to this processing at any time by contacting our Supporter Care team on 01483 426333 or We'll keep your personal details safe and won't share with them with any other organisations unless they're working on our behalf, or if we're required to by law.

If, at any time, you’d like us to change the way we contact you, please visit or call Supporter Care on 01483 426333.

More information

If you have questions about leaving a gift to WWF in your Will take a look at our frequently asked questions:

Or to speak to someone here about making or updating your will, call Grace or Ella on 01483 412 153 or email

Information for Solicitors and Lay/Personal Representatives

For further information about dealing with a Will and Estate for a client or a loved one, please contact our Legacy Administration Team.

Tel no. 01483 412247 or email us.