Cookies

About web cookies

Web cookies are small snippets of text saved on your computer or mobile device that distinguish you from other users of a website. Like most websites, WWF uses cookies.

We use cookies for five main purposes:

To let you do things on our website - for example, if you make a donation or use our footprint calculator, cookies remember where you are in the process from page to page.
To improve your experience of our website - for example, so you only get asked to take a survey once, or to hide a form if you’ve already seen it.
Collect anonymous statistics - it’s really useful for us to be able to see which pages are the most popular and how people are using them.
Social media - if you use Twitter or Facebook, cookies can help smooth the sharing process between our site and your online feeds.
Measuring how cost-effective our advertising is - as a charity, we need to watch our advertising spend carefully. Cookies are used to help us see how many people who click our adverts go on to do something further (for example, donating, adopting an animal, or becoming a member). These cookies expire after 30 days of inactivity and do not contain information that can personally identify you.

The table below provides more information about the cookies we use and why.

Website cookie acceptance

By using our website you consent to our use of cookies as updated from time to time and the cookies we use will be stored on your device (unless rejected or disabled by your browser).

Turning cookies off

Internet browsers normally accept cookies by default. However, all modern browsers let you turn off either all or third-party cookies. This varies depending on which browser you're using. If you do not accept our use of cookies as set out above, please set your browser to reject cookies. This may impair your ability to use our website. The option to do this is usually found in your browser’s Options, Settings, or Preferences menu.

How to change your cookie settings in:

Internet Explorer

Firefox

Chrome

Safari

iPhone and iPad

Opera

We may update our use of cookies from time to time and this policy, so please check this policy regularly.

You can find out more about cookies at www.allaboutcookies.org.

More information about how we handle your data can be found on our Privacy Policy page

More cookie information

Name of cookie	Owner	Purpose for the cookie
Google Analytics	Google	This is a web analytics service provided by Google, Inc. which uses cookies to show us how visitors found and explored our website, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (e.g. how long they stayed on the site) and also tells us how many visitors we’ve had.
Visual Website Optimiser (VWO)	VWO	This is a web analytics and testing service provided by Wingify which uses cookies to show how visitors use our website. It also allows us to display variations in content to visitors and measure how this affects their behaviour.
Cookie warning	WWF-UK	When a user clicks the 'agree' button on our cookie banner we use a cookie to record this fact so that the banner doesn't show next time they visit.
YouTube	Google	Where we embed youtube videos cookies will be used as per Google's privacy policy
Doubleclick	Google	Doubleclick is a subsidiary of Google which uses cookies to track how visitors use our website. This information is used in WWF’s online advertising to ensure that we are spending our marketing budget effectively.
VE Interactive	VE Interactive	VE Interactive uses cookies to allow us to email customers who abandon a transaction on our website to ask if they need any assistance from our supporter services team.
AdRoll	AdRoll	AdRoll are a provider of online advertising services for WWF. Their cookies allow us to measure the effectiveness of their activity.
Rocket Fuel	Rocket Fuel	Rocket Fuel are a provider of online advertising services for WWF. Their cookies allow us to measure the effectiveness of their activity.
Google Adwords	Google	AdWords cookies allow us to track the website activity of visitors from our Google AdWords activity to ensure that we are spending our marketing budget effectively.
Facebook	Facebook	Facebook cookies allow us to track the website activity of visitors from our Facebook pages and ensure that our social media activity is effective.
Communicator	Communicator	Communicator cookies allow us to track the website activity of visitors from WWF emails and ensure that our email communications are effective.