Our strategy
At WWF we’re uniquely well placed to bring our world back to life. We’ve been protecting nature’s wonders for more than 60 years. And now we’re leading the way not just to protect our natural world but to restore it. We’re working globally with communities, governments, companies and others who have the will to act and transform our world.
We were the first organisation to develop a science-based strategy that focuses on the links between food, climate and biodiversity loss and we remain at the forefront of this approach. We’re tackling these threats in three key ways: averting dangerous climate change, creating a sustainable food system and restoring threatened habitats and species

Averting dangerous climate change
We’re doing this by influencing government policies in the UK, working with the finance and investment sector to help it align with 1.5°C targets, and identifying and promoting nature-based solutions to the climate crisis.

Restoring habitats and species
We’re doing this through large-scale landscapes and seascapes programmes, particularly in the Amazon, east Africa, Asia and the UK, while supporting communities and Indigenous peoples to exercise their rights.

Creating a sustainable food system
We’re doing this by working with retailers and others, so they invest in nature’s restoration and pressing for policies to remove deforestation from our agricultural supply chains.
Who we work with
Our offices
